I love Paying Taxes and You Should Too...

Speaker: 00:00:00

Good morning.

2

: 00:00:00

It's April 15th, known

as tax day in the U.

3

: 00:00:05

S.

4

: 00:00:05

and you know what?

5

: 00:00:06

I'm celebrating.

6

: 00:00:08

And as a business owner,

you should be too.

7

: 00:00:11

Welcome to Small Business Mornings.

8

: 00:00:13

I'm your host, Pat Miller, the founder

of the Small Business Owners Community.

9

: 00:00:17

Let's talk about what's going

on so we can kick off the week

10

: 00:00:21

with a smile and some confidence.

11

: 00:00:23

Here's what we have on today's show.

12

: 00:00:25

Closed captions.

13

: 00:00:27

You know, the words on

your TV, they're preferred.

14

: 00:00:31

Like, people would rather

have that than not.

15

: 00:00:35

What?

16

: 00:00:36

The Small Business Summit is

getting like momentum big time.

17

: 00:00:40

May 1st is the start of this event

and we have a big ticket offer that

18

: 00:00:45

expires probably by noon today.

19

: 00:00:48

So we'll talk about

what's happening there.

20

: 00:00:50

Our question of the week, what

is one book You would recommend

21

: 00:00:55

to another entrepreneur.

22

: 00:00:56

We'll need some feedback from

you on that and a recap on the

23

: 00:01:00

latest upgrades inside the SBOC.

24

: 00:01:03

But before we get started, good

morning, Patty, before we get started.

25

: 00:01:09

If you see me leap directly

in the air, like you see cats.

26

: 00:01:15

When they get scared, they jump straight

in the air on top of the refrigerator.

27

: 00:01:19

You've seen that before?

28

: 00:01:20

Nicholas, good morning.

29

: 00:01:21

Great to see you, pal.

30

: 00:01:23

If you see me jump directly, straight up

into the air, it's because this weekend

31

: 00:01:33

was warm, and I work in the basement.

32

: 00:01:37

And suddenly, everything that,

like, crawls, has, like, crawled

33

: 00:01:42

out of its hole all at once.

34

: 00:01:45

This weekend was a

symphony of squishin stuff.

35

: 00:01:48

Spiders, millipedes, falcons,

I have no idea what happened,

36

: 00:01:53

but everything, like, emerged.

37

: 00:01:56

Including mice.

38

: 00:02:04

There were three, but now there's

one that's still hangin around.

39

: 00:02:11

And I feel like Elmer Fudd down here.

40

: 00:02:14

I've spent the GDP of Norway of mouse

traps and bait and mouse stuff to try and

41

: 00:02:23

get rid of this one mouse that's left.

42

: 00:02:25

I've got practically nuclear tipped

missiles floating around in the

43

: 00:02:29

basement here to get rid of this mouse.

44

: 00:02:31

So if you hear me go, ah, and like leap

directly into the air, or you hear Abby,

45

: 00:02:37

like yell, like squeal from the top

of the steps, you'll know that we've

46

: 00:02:42

spotted Chester, the idea mouse running

around someplace here in the basement.

47

: 00:02:46

So that's what to expect in

today's show, unless we hear a

48

: 00:02:51

sudden snap and then rip Chester.

49

: 00:02:57

Thanks for joining.

50

: 00:02:58

Okay, one more thing before we get

started, uh, with the warmer weather.

51

: 00:03:02

I also cranked up the

barbecue this weekend

52

: 00:03:08

That first cheeseburger off the

grill in the spring Man yesterday was

53

: 00:03:13

good a burger a beer Master sundae.

54

: 00:03:18

Oh, man Oh, so good All right.

55

: 00:03:24

Where was I?

56

: 00:03:24

Oh, yeah Mice, right?

57

: 00:03:26

Okay, got it.

58

: 00:03:27

Let's talk about tax day, shall we?

59

: 00:03:31

Let's talk about tax day.

60

: 00:03:33

Because today's the day, April 15th,

the due date for your federal taxes.

61

: 00:03:38

Now, do you like paying taxes?

62

: 00:03:41

No.

63

: 00:03:42

Do I like paying taxes?

64

: 00:03:44

No.

65

: 00:03:46

Do you hate withholding all

year from your income as a small

66

: 00:03:49

business owner to pay your quarterly

estimates or the annual tax?

67

: 00:03:54

No, but I love tax day.

68

: 00:03:59

How does that work?

69

: 00:04:01

Here's why.

70

: 00:04:02

By stroking that check, right?

71

: 00:04:05

Normally cursing while I'll do it.

72

: 00:04:07

I'm going to be real here, but by stroking

that check and paying the feds and the

73

: 00:04:13

state what I owe, I'm reminded that

I'm building a business that's growing.

74

: 00:04:19

I mean, we pay quarterly estimates,

but we still had to pay a little

75

: 00:04:25

bit at the end of the year.

76

: 00:04:27

So in a way we beat

our projections, right?

77

: 00:04:34

And here's the other

thing about paying taxes.

78

: 00:04:39

If I had income specificity, if I

knew exactly how much I was going to

79

: 00:04:44

make, in other words, If I was paid

a salary from someone else, hell no.

80

: 00:04:52

There's, I could not go back.

81

: 00:04:55

I could not go back.

82

: 00:04:56

I think I joined the army before I

would go back and work for someone else.

83

: 00:05:00

No way.

84

: 00:05:02

No way.

85

: 00:05:05

So it can feel really frustrating

to send off that money.

86

: 00:05:08

And yes, no one likes paying taxes,

but to me today, There's just a

87

: 00:05:15

little bit of liberation and a

little bit of celebration to be had.

88

: 00:05:21

So find it.

89

: 00:05:21

Because what's the alternative?

90

: 00:05:23

You gotta pay it anyway.

91

: 00:05:25

So we might as well try and enjoy it

while you watch the show to see if a

92

: 00:05:29

mouse, like, pops up on the desk here and

I freak out like an eight year old girl.

93

: 00:05:34

So, uh, we'll find out together.

94

: 00:05:36

Also a huge shout out to the

bookkeepers of the world and the

95

: 00:05:40

CPAs and our friends in the tax game.

96

: 00:05:43

After today you finally get a break.

97

: 00:05:46

Everyone in the network that I

know that's in this area have,

98

: 00:05:49

they've been working non stop.

99

: 00:05:52

They've been tracking down all of

the paperwork and, I mean, seeing as

100

: 00:05:57

it's just you and me talking here,

paperwork wasn't really good this year.

101

: 00:06:04

I mean, when they had to pull

together all of my paperwork.

102

: 00:06:09

It's basically that one folder

that we all have that we get

103

: 00:06:12

something in the mail Well that

looks taxi Stuff it in the thing.

104

: 00:06:18

I don't even um Oh, wait,

i'm reading it upside down.

105

: 00:06:23

Yeah Yeah, put that in the folder Let

them come on, you know that you do

106

: 00:06:30

it right the file folder gets so big.

107

: 00:06:33

It's got a rubber band around it

Yeah, our poor tax friends have been

108

: 00:06:38

looking through all of our bs for

the last however long You It's like

109

: 00:06:43

52 card pickup for smart people.

110

: 00:06:46

That's what's been going on for our

tax friends for the last few months.

111

: 00:06:52

So as of tomorrow, some of our

tax pro friends are getting on a

112

: 00:06:57

plane and some of the others are

readying for a three day bender.

113

: 00:07:03

I don't know what a tax person would do

for a bender, like a box of wine and some

114

: 00:07:07

unsupervised, not safe for work Microsoft

Excel time, like Is that what they do?

115

: 00:07:16

Whatever floats their boat.

116

: 00:07:17

Thank you for your service.

117

: 00:07:19

Uh, and speaking of that, I was

thinking about this this morning.

118

: 00:07:26

Don't you think the tax preparers

should be included on that essential

119

: 00:07:31

workers list along with military

doctors, nurses, fire, and police?

120

: 00:07:38

I think they, I might put a petition,

a petition together for this because

121

: 00:07:42

their jobs are pretty similar.

122

: 00:07:44

I mean, they are essential workers.

123

: 00:07:46

You gotta file your taxes and

they need many years of training.

124

: 00:07:51

And their work is so important that

if they don't do it right, people go

125

: 00:07:55

to jail and they do something that

you and I would never dream of doing.

126

: 00:08:00

There's no way I could do my taxes.

127

: 00:08:02

There's no way.

128

: 00:08:05

If I had to do my own taxes for the

businesses, it would just be basically

129

: 00:08:09

here, government, just fill it out.

130

: 00:08:11

I don't, I don't know.

131

: 00:08:12

Just tell me how much do I have to give

you so I don't go to jail just here.

132

: 00:08:19

So I think they should

be added to that group.

133

: 00:08:22

Of essential workers.

134

: 00:08:23

So tax preparers.

135

: 00:08:25

Thank you for your service.

136

: 00:08:28

Enjoy your time off doing

whatever it is that you do.

137

: 00:08:33

If you're just joining us, this

is small business mornings.

138

: 00:08:36

I'm Pat Miller founder of the

small business owners community.

139

: 00:08:38

We're having a laugh.

140

: 00:08:39

We're looking forward.

141

: 00:08:40

We're going through the news and we're

getting the week started together.

142

: 00:08:44

So thanks for tuning in.

143

: 00:08:45

And if you're not subscribed to our

YouTube channel, do it because that

144

: 00:08:48

way we'll pop up in your feed and you

won't miss an episode of the show.

145

: 00:08:54

I hate the news.

146

: 00:08:56

And I'll explain why.

147

: 00:08:59

News coverage is not

primarily about informing you.

148

: 00:09:06

News coverage is about

building an audience.

149

: 00:09:08

I'm going to say that again.

150

: 00:09:09

News coverage is not about informing

you, it's about building an audience.

151

: 00:09:16

It's the reason why some of our

news stations blatantly target one

152

: 00:09:21

side of the aisle or the other.

153

: 00:09:23

They're sharing the news, but they're

also trying to build an audience.

154

: 00:09:27

They got to build an audience

to sell ads, to stay on the air.

155

: 00:09:31

It's really the thing we've kind

of known that forever, but here's

156

: 00:09:36

where it really cuts through when you

try and read news on the internet,

157

: 00:09:43

I'm getting ready for today's show.

158

: 00:09:46

And I saw a headline like,

Whoa, how did I miss this?

159

: 00:09:51

You wanna see the headline that I saw?

160

: 00:09:53

I saw this headline.

161

: 00:09:54

Americans will receive a new

500 monthly stimulus check.

162

: 00:09:59

Here are the requirements to receive it.

163

: 00:10:03

Good morning, Emily.

164

: 00:10:05

Oh, hot damn, I better read this article.

165

: 00:10:06

I gotta be prepared for today's show.

166

: 00:10:09

Stimulus checks?

167

: 00:10:10

Really?

168

: 00:10:11

What are the requirements to receive it?

169

: 00:10:15

When you look into the details, you start

to see the story quickly fall apart.

170

: 00:10:19

It literally is just

a clickbaity headline.

171

: 00:10:22

The 500 a month stimulus checks

will be in Evanston, a city

172

: 00:10:26

in Cook County, Illinois only.

173

: 00:10:29

So not the whole country.

174

: 00:10:30

And the program is for one tract of

land, Monty Python joke, in the County.

175

: 00:10:39

And on that tract of land,

only 5, 000 people live there.

176

: 00:10:44

And of those 5, 000 people, you

must have a child under 5 years old.

177

: 00:10:49

And of those children, of those families,

you must have an income below 1.

178

: 00:10:55

84 times the federal poverty line.

179

: 00:10:59

So in the story, it actually

says, well, this is only going to

180

: 00:11:03

have an effect on 140 households.

181

: 00:11:08

Bro, 140 households, Americans

will receive a new 500, blah,

182

: 00:11:16

blah blah, 140 households.

183

: 00:11:22

I hate the news.

184

: 00:11:25

Here's what I'd like to invent.

185

: 00:11:26

Like is there anyone smart on the

call that can invent something?

186

: 00:11:30

'cause I want you to

invent something for me.

187

: 00:11:34

I want to invent a browser that has

a pending click, a pending click.

188

: 00:11:44

Because when you see this kind of story,

and you fall for the headline, and it's

189

: 00:11:48

on some crappy website just so they can

serve me an ad, I want a pending click

190

: 00:11:53

so I can remove my page view from them.

191

: 00:11:56

Nope!

192

: 00:11:57

BS!

193

: 00:11:57

Nope!

194

: 00:11:58

Not taking my click!

195

: 00:12:01

I'm undoing my click.

196

: 00:12:03

Give me it back!

197

: 00:12:06

I think that would really improve

the quality of news coverage.

198

: 00:12:10

Like, you could be de clicked.

199

: 00:12:13

140!

200

: 00:12:14

De click.

201

: 00:12:15

Nope!

202

: 00:12:16

Dope!

203

: 00:12:17

De click.

204

: 00:12:19

Wouldn't that be awesome?

205

: 00:12:20

And here's the thing.

206

: 00:12:21

I didn't find this article in

some dark corner of the internet.

207

: 00:12:26

I found this article on Google

news, which is an aggregator.

208

: 00:12:29

So I guess it does me.

209

: 00:12:31

Like it's my own dumb fault for

looking at it, but this story is so BS.

210

: 00:12:35

I want to de click it I want a

pending click so smart people Maybe

211

: 00:12:41

our tax preparers because they're

smart when they're done preparing

212

: 00:12:44

the taxes and then they drink their

case of white wine Then they can

213

: 00:12:47

go on and invent a de click for me.

214

: 00:12:50

Can you do that?

215

: 00:12:52

I hate the news and it turns out I'm not

alone by the way in hating the news So

216

: 00:12:59

there was a big debacle last night You

If you watched CBS all day yesterday,

217

: 00:13:05

you watched the Masters Golf Tournament,

and then last night, Billy Joel had this

218

: 00:13:09

big special for Madison Square Garden.

219

: 00:13:12

And Abby and I watched it,

and it was really well done.

220

: 00:13:14

It's Billy Joel, we just

don't play enough Billy Joel.

221

: 00:13:16

It's Billy Joel.

222

: 00:13:18

It was great, but I went to bed

early, old, and it turns out that at

223

: 00:13:24

the end of the show he's doing Piano

Man, like the highlight of the show!

224

: 00:13:30

And because the Masters ran long,

Billy Joel ran long, and 10 o'clock

225

: 00:13:35

comes and a lot of the stations on

the East Coast and some in the Central

226

: 00:13:38

Time Zone, they went to the news at

10 o'clock in the middle of Piano Man.

227

: 00:13:43

Oh!

228

: 00:13:43

Oh!

229

: 00:13:48

And now, the internet has changed.

230

: 00:13:55

Angry Billy Joel fans blowing

up angry Billy Joel fans.

231

: 00:14:02

Billy Joel fans, though, are so old

that they actually still watch the news.

232

: 00:14:07

It's like, Hey, you turned off the Oh,

well, what do we have in the news tonight?

233

: 00:14:11

Like we were kind of

waiting for the news anyway.

234

: 00:14:15

But yeah, I'm not alone in

hating the news this morning.

235

: 00:14:17

It's me and Billy Joel fans united

to hate the news this morning.

236

: 00:14:25

If you're just joining us at Small

Business Mornings, I'm Pat Miller, founder

237

: 00:14:28

of the Small Business Owners Community.

238

: 00:14:30

It is a big day for the Small

Business Owners Community because

239

: 00:14:33

we are inching closer to our digital

summit that's coming up on May 1st.

240

: 00:14:38

Now, before I go any further, I

just want to give you a pop quiz.

241

: 00:14:42

On May 1st, we're

hosting a digital summit.

242

: 00:14:46

I had more than one person last

week ask me, is that online?

243

: 00:14:56

Yes, it's on Zoom.

244

: 00:14:58

Digital summit.

245

: 00:15:00

It's on Zoom.

246

: 00:15:02

Okay, so May 1st, Digital Summit.

247

: 00:15:04

Those are our guests and we are

talking about growing your audience

248

: 00:15:08

online, increasing your sales

and having them close faster.

249

: 00:15:12

And we're getting a full blown

AI demo of Microsoft Copilot.

250

: 00:15:16

Good morning, Jennifer.

251

: 00:15:19

So this is going to be a great

show online, May 1st, 9 a.

252

: 00:15:24

m.

253

: 00:15:24

to noon central.

254

: 00:15:26

All of our.

255

: 00:15:28

SBOC members get to go for free.

256

: 00:15:31

Membership has its privileges.

257

: 00:15:33

So if you're not an SBOC member,

hit up smallbusinesscommunity.

258

: 00:15:37

com right now and start

your two week free trial.

259

: 00:15:41

But if you are not a member and you don't

want to join just yet, it's 47 to attend.

260

: 00:15:46

And by like noon today, We are

ending our launch week promo.

261

: 00:15:52

Our launch week promo

was don't go it alone.

262

: 00:15:57

So you buy one, you get one.

263

: 00:15:59

So 47, you and a friend get

to attend the digital summit

264

: 00:16:03

on May 1st, from 9am to noon.

265

: 00:16:06

This event is going to be great because

we're going to do some networking

266

: 00:16:09

and we're going to hear from these

three experts, including Rand Fishkin.

267

: 00:16:12

Now Rand Fishkin falls into the

category of So those of you that have

268

: 00:16:18

been around this mission for a while

where we're connecting small business

269

: 00:16:21

owners, a couple of years ago I brought

a guy to the Idea Collective, uh,

270

: 00:16:25

was, that's what it was called at the

time, conference named Jesse Cole.

271

: 00:16:29

No one knew who he was, the founder

of the Savannah Bananas baseball team.

272

: 00:16:33

He's now Jesse Cole, the founder of

the Savannah Bananas baseball team.

273

: 00:16:38

Well, Rand Fishkin is already a big deal,

but a lot of our folks don't know him yet.

274

: 00:16:43

The founder of Moz and Spark

Toro, an incredible presenter,

275

: 00:16:47

uh, and a really good dude.

276

: 00:16:48

So I'm really excited to learn from him.

277

: 00:16:50

He's going to do his talk.

278

: 00:16:52

On growing your audience online.

279

: 00:16:54

That's what he's done

forever for giant companies.

280

: 00:16:57

And we're going to unlock that opportunity

For small business owners as well and dr.

281

: 00:17:03

Donna smith bellinger on the left there

I've been thinking about her all week

282

: 00:17:06

because i've been working on sponsorships

and programs for the conference in

283

: 00:17:10

october And her talk is sales is not

about wait and see It's about how to

284

: 00:17:16

follow up and how to make sure that

you're being persistent and proactive

285

: 00:17:20

to try and close more sales deals.

286

: 00:17:24

You don't just pitch your sales stuff

and sit back because we've done that.

287

: 00:17:28

Right.

288

: 00:17:28

We do that.

289

: 00:17:29

Where we throw out an offer and then,

well, I don't want to bother them.

290

: 00:17:34

I, I, they'll get back to me

if they want the deal, right?

291

: 00:17:40

Dr.

292

: 00:17:40

Donna Smith Bellinger is going to

teach us on how to be more persistent

293

: 00:17:44

and proactive to get our money.

294

: 00:17:46

And we all know and love JB, Jennifer

Buchholz certified Microsoft trainer.

295

: 00:17:50

She's going to do a full blown demo.

296

: 00:17:54

on Microsoft's Copilot, and what

she did, and this is so smart, JB's

297

: 00:17:59

gonna train us on Copilot with the

free version and the paid version.

298

: 00:18:05

So if you're like me and don't have the

paid version of Copilot, but it auto

299

: 00:18:09

loaded into my ribbon on my computer,

there still are features and benefits

300

: 00:18:14

that you can use Microsoft's AI

Copilot, even if you don't pay for it.

301

: 00:18:18

So she's gonna show us how to get

some value out of that, and then what

302

: 00:18:22

exists behind the paywall, and how

it will pretty much bake us chocolate

303

: 00:18:27

chip cookies or whatever it will do.

304

: 00:18:29

So JB, Dr.

305

: 00:18:30

Donna, and Rand, all together,

May 1st, Digital Summit on Zoom.

306

: 00:18:37

Get your tickets now.

307

: 00:18:39

It is going to be great.

308

: 00:18:39

How about I put up the link so

you can kind of see the tickets.

309

: 00:18:43

There they are.

310

: 00:18:43

So nab that QR code and we'd love

to have you join us at the Digital

311

: 00:18:47

Summit coming up on May 1st.

312

: 00:18:50

I think that QR code is going to stay up.

313

: 00:18:52

Nope, it's not.

314

: 00:18:54

Let's put it back up there while

we talk about the next thing.

315

: 00:18:58

It's gonna be awesome.

316

: 00:18:59

Alright, so what's next?

317

: 00:19:01

Let's talk about recommending books.

318

: 00:19:05

Do you like to recommend books to others?

319

: 00:19:08

I think every great book that I've

read recently Was a referral from

320

: 00:19:13

someone else someone that just said,

you know, hey, uh, have you read blank?

321

: 00:19:18

No, I haven't in fact on my to do list

I've got a list of books that have been

322

: 00:19:22

recommended to me from other entrepreneurs

and it's kind of my reading list So let's

323

: 00:19:28

talk about recommending books to one

another So what book would you recommend

324

: 00:19:32

put it into the chat and I will share

with you The books that were recommended

325

: 00:19:36

to me because I went to my linkedin page

and said, hey friends, uh, what book would

326

: 00:19:41

you recommend to other entrepreneurs?

327

: 00:19:42

And here's what they said.

328

: 00:19:44

Michaela Taylor, great name

by the way, Michaela Taylor.

329

: 00:19:48

I highly recommend reading Fahrenheit 451.

330

: 00:19:52

Didn't expect that one.

331

: 00:19:53

This novel profoundly influenced

my perspective on conformity

332

: 00:19:56

during my final year of high school

and my freshman year in college.

333

: 00:20:00

It elucidates.

334

: 00:20:02

The importance of steadfastly advocating

for one's convictions, regardless of

335

: 00:20:06

societal norms or personal conveniences,

in many ways it parallels the

336

: 00:20:11

entrepreneurial spirit, emphasizing

the necessity of understanding

337

: 00:20:16

risks that may seem unconventional

initially, but ultimately foster

338

: 00:20:21

positive change within communities.

339

: 00:20:25

She used elucidates.

340

: 00:20:29

John Barlow said the E myth revisited

why most small businesses don't work and

341

: 00:20:34

what to do about it by Michael Gerber.

342

: 00:20:36

Great book.

343

: 00:20:37

He said, I have found this book to be a

great read with some pretty solid advice.

344

: 00:20:42

It mainly focuses on how most people

starting a business, try to act

345

: 00:20:46

as the entrepreneur, the manager,

and the technician all at once,

346

: 00:20:49

even when their skillset is not.

347

: 00:20:51

May only be in one of these three areas

and it eventually becomes overwhelming.

348

: 00:20:56

Nikki Timberlake recommended Atomic

Habits by James Clear, great book.

349

: 00:21:01

It outlines how step by step we can change

our mindset to overcome obstacles that

350

: 00:21:06

prevent us from accomplishing our goals.

351

: 00:21:08

Shirley Miller, not related, recommended

The Ant and the Elephant by Vince Pacente.

352

: 00:21:15

It's about how we act.

353

: 00:21:17

Our conscious and our subconscious

minds are not working together.

354

: 00:21:22

Vince teaches us how we can

make them work together.

355

: 00:21:26

He's a wonderful speaker

and an awesome person.

356

: 00:21:28

Thank you for that.

357

: 00:21:30

Trevor Kovach, he recommended a classic.

358

: 00:21:33

Dale Carnegie, How to Win

Friends and Influence People.

359

: 00:21:36

You've read that, right?

360

: 00:21:38

Have you read that book?

361

: 00:21:40

No, not, I've, no.

362

: 00:21:41

Have you read that book?

363

: 00:21:44

Should be on your list.

364

: 00:21:47

Uh, he says it teaches anyone

proper listening skills

365

: 00:21:50

and to educate themselves.

366

: 00:21:53

Very very good recommendation.

367

: 00:21:54

Austin Myers, start with why, of

course that's got to be on the list.

368

: 00:21:58

How great leaders inspire everyone

to take action, absolutely.

369

: 00:22:01

One of my go to reads as an entrepreneur.

370

: 00:22:04

Absolutely that is a good one.

371

: 00:22:05

And Christine Ball, The Psychology

of Money by Morgan Housel.

372

: 00:22:10

So what would you recommend?

373

: 00:22:11

What do we have here in the chat?

374

: 00:22:13

Abby.

375

: 00:22:13

Yeah.

376

: 00:22:13

She loves never lose a customer again.

377

: 00:22:16

That was a great, great book.

378

: 00:22:18

And it's one of those books where Abby and

I've been saying off and on for months.

379

: 00:22:23

Yeah.

380

: 00:22:23

We got to install that.

381

: 00:22:24

Yeah.

382

: 00:22:24

We got to install that.

383

: 00:22:25

And we haven't installed that yet.

384

: 00:22:28

That is a really good book.

385

: 00:22:29

Emily's blue ocean strategy.

386

: 00:22:32

That's also a good one.

387

: 00:22:34

Basically finding opportunity

that's untapped and how to identify

388

: 00:22:38

it and what to do about it.

389

: 00:22:39

That's a really good one too.

390

: 00:22:41

Emily, thank you for the recommendation.

391

: 00:22:43

So conversations like this,

they, um, get you thinking.

392

: 00:22:49

And if you're not reading right

now, it should get you thinking

393

: 00:22:52

of, Hey, I'm not reading right now.

394

: 00:22:56

You should be reading right now.

395

: 00:22:58

A couple of the things that I recommend.

396

: 00:22:59

These are the classics and they all

have to do with delegation and workload.

397

: 00:23:03

Who not how by Dan Sullivan.

398

: 00:23:05

I go on and on about that book.

399

: 00:23:07

Great book.

400

: 00:23:07

And buy back your time by Dan Martell.

401

: 00:23:11

Tremendous book.

402

: 00:23:12

Both of them about delegation.

403

: 00:23:14

And the last one that I

read really got me thinking.

404

: 00:23:17

The Courage to be Disliked by

Ichiro Kishimi and Fumitaki Koga.

405

: 00:23:24

It was man.

406

: 00:23:28

It was really, really good.

407

: 00:23:30

And The Big Leap by Gay Hendricks,

another really great book too.

408

: 00:23:34

So whatever it is that you recommend,

put it in the chat because then

409

: 00:23:38

everyone that watches this show in the

future or catches up with it on social

410

: 00:23:41

media, they'll see your name next to

a recommendation and that'll make them

411

: 00:23:46

go, wow, that Emily, she's pretty smart.

412

: 00:23:48

She recommended a really good book.

413

: 00:23:51

Okay.

414

: 00:23:51

A couple of things to do before

we get out of here, including our

415

: 00:23:54

meme of the But I do want to share

something that I couldn't believe.

416

: 00:23:59

And that was watching TV with subtitles.

417

: 00:24:04

Do you watch TV with subtitles?

418

: 00:24:07

Closed captioning?

419

: 00:24:08

Never.

420

: 00:24:10

Well, not never.

421

: 00:24:11

Almost never.

422

: 00:24:14

There was a survey of 1, 200 Americans

done by a website called Preply.

423

: 00:24:19

Asking about subtitles on

TV, not on your phone, on TV.

424

: 00:24:25

50 percent of Americans watch content

with subtitles on most of the time.

425

: 00:24:32

Meaning more than half the time.

426

: 00:24:34

And 74 percent of Gen Z

watches with subtitles.

427

: 00:24:41

What?

428

: 00:24:43

What?

429

: 00:24:48

So I started thinking about it.

430

: 00:24:49

I'm like, okay.

431

: 00:24:51

I know that when I'm Primarily

consuming content on my phone.

432

: 00:24:56

I watch with subtitles because

I don't turn the sound on.

433

: 00:24:59

Cause I don't have my headphones in and

I don't want to hear what they're saying.

434

: 00:25:02

I just want to know what

they're talking about.

435

: 00:25:04

That makes sense.

436

: 00:25:06

But TV and I asked my

kids, one is 21 to 17.

437

: 00:25:12

Is this for real?

438

: 00:25:13

And they're both like, duh, duh.

439

: 00:25:19

I just felt so out of touch.

440

: 00:25:22

Am I the only one that's

surprised by that?

441

: 00:25:24

That.

442

: 00:25:26

The majority of people watch TV

with subtitles the majority of

443

: 00:25:30

the time I couldn't believe it.

444

: 00:25:35

Here's where my mind was completely

blown 26 of those surveyed Said subtitles

445

: 00:25:42

wait for it 26 of those surveyed You're

gonna throw something at the screen.

446

: 00:25:49

I'm Okay, before I even tell you

this you're going to throw something

447

: 00:25:52

at the screen Are you ready?

448

: 00:25:56

Grab something here.

449

: 00:25:57

Here are my deep thought glasses.

450

: 00:25:59

I'm gonna throw these at the screen

I you got do you have something in

451

: 00:26:04

your hand to throw at the screen?

452

: 00:26:06

I'm gonna wait I can see you.

453

: 00:26:09

You didn't know I can see you.

454

: 00:26:10

I can see you Okay Do you have something?

455

: 00:26:15

26 percent of the people surveyed

said that subtitles should be

456

: 00:26:21

the default in movie theaters

457

: 00:26:34

Everyone can do what they want,

but subtitles in a movie theater?

458

: 00:26:37

No.

459

: 00:26:39

That's, that's not a thing.

460

: 00:26:43

How about we do our meme of

the week, and then we will,

461

: 00:26:46

uh, get out of here, shall we?

462

: 00:26:48

Meme of the week from our

director of meme, Abby Miller.

463

: 00:26:51

Let's do it.

464

: 00:26:54

This has to do with us raising our rates.

465

: 00:26:59

And this is something I deeply felt.

466

: 00:27:03

Oh, go away, Digital Summit.

467

: 00:27:05

There's your freelancer.

468

: 00:27:07

Oh, I'd like better rates.

469

: 00:27:09

But then you have the worry,

But what if they say no?

470

: 00:27:14

And I never work again?

471

: 00:27:20

Isn't that the truth?

472

: 00:27:21

Oh, I'd like better and, Oh,

but what if I never work again?

473

: 00:27:29

Oh God, it's so true.

474

: 00:27:32

It's so true.

475

: 00:27:33

Thank you, Abby.

476

: 00:27:34

That's a winner.

477

: 00:27:40

Jennifer Andiston recommending Never

Split the Difference by Chris Voss.

478

: 00:27:43

Great book.

479

: 00:27:44

Co author with Ariel Kovach.

480

: 00:27:46

Like a boss.

481

: 00:27:48

Thank you, Jennifer.

482

: 00:27:49

Appreciate it.

483

: 00:27:51

Alright, well let's get out of

here and go business, shall we?

484

: 00:27:53

Uh, I want to drop a few reminders

about the small business owners

485

: 00:27:56

community because we've been sprucing

up the place here for a while.

486

: 00:28:00

Inside the SBOC, uh, we have been

really getting active by adding

487

: 00:28:07

some new features for our members.

488

: 00:28:10

We now have a legal hotline for

our small business owners included

489

: 00:28:15

with their monthly membership.

490

: 00:28:17

We have an IT tech support hotline as

a part of the membership and breaking

491

: 00:28:24

news, we're going to add a third hotline.

492

: 00:28:29

We're getting it set up.

493

: 00:28:30

It's gonna be another big value

add for our members, but a third

494

: 00:28:34

hotline is coming soon to the

SBOC We're talking tech support.

495

: 00:28:41

We're talking legal And one other

big area, HR, one other big area

496

: 00:28:47

that would really serve people where

a lot of questions pop up and you

497

: 00:28:52

don't know if in your hot, if you're

in hot water or not, this third

498

: 00:28:55

hotline is going to be a big deal.

499

: 00:28:58

Add into that our idea slams we're

doing twice a week, every week, our

500

: 00:29:02

Friday finish lines, our interactive

message board, coaches club, AI

501

: 00:29:06

club, speakers club, you name it.

502

: 00:29:10

And we're getting together today.

503

: 00:29:15

So if you're not in the SBOC yet,

Come check us out this afternoon,

504

: 00:29:19

because if you're in the Milwaukee

area, our monthly meetup is happening

505

: 00:29:22

today between four and six at Stories

Frame Photography in Brookfield.

506

: 00:29:29

And if you don't have the

contact information or

507

: 00:29:31

anything like that, hit me up.

508

: 00:29:32

I'll get you the information, but the

SBOC monthly meetup, which is free,

509

: 00:29:37

uh, as a service of the SBOC to connect

small business owners everywhere.

510

: 00:29:42

It's going to be great

this afternoon, 4 till 6.

511

: 00:29:45

Digital Summit on May 1st.

512

: 00:29:46

I need to go hunt Chester the mouse.

513

: 00:29:52

That's my job today.

514

: 00:29:55

I have a mission, and

that mission is Chester.

515

: 00:30:01

At this time next week, I'll let you know

if I actually got the, the, the devil.

516

: 00:30:05

Uh, until then, I will be, uh,

working with my feet not on the

517

: 00:30:09

ground in my basement office.

518

: 00:30:11

I'm Pat Miller, founder of the

Small Business Owners Community.

519

: 00:30:14

Uh, great talking with you this morning.

520

: 00:30:16

Thank you for stopping by.

521

: 00:30:18

Make it a great week as the weather

turns and hopefully we'll see you

522

: 00:30:21

real soon inside the community.

523

: 00:30:23

Take care.