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Taylor Swift is the Most Influential Person on the Planet
As the founder of the Small Business Owners Community, I’m here to kick off your week with insights that matter to you, no matter where you are in your entrepreneurial journey.
Today's Lineup:
- Taylor Swift’s Influence on Business:
- We're starting with a look at Taylor Swift’s latest album release and her massive influence not just in music but as a business powerhouse. Why should entrepreneurs care? Because her strategies for engagement and audience capture are lessons in excellence for any business.
- Networking for Real Results:
- Forget endless meet-and-greets. I’m sharing a personal story about how I accidentally discovered a strategy for making 'dream connections' that can significantly impact your sales and business growth.
- The Small Business Summit Update:
- Get the latest updates on the upcoming Small Business Summit sponsored by The Connection Agency. We've got some exciting speakers and sessions lined up that you won't want to miss!
- Chester the Mouse Saga Continues:
- An update on my battle with Chester the Mouse, who decided my basement was his new home. Spoiler: high-tech gadgets might be winning the war.
- Question of the Week - Thinking About Quitting:
- I posed a question to our LinkedIn network: "When's the last time you thought about quitting?" The responses were both enlightening and inspiring, showing just how resilient entrepreneurs can be.
Feeling inspired or want more insights like these?
Join the Small Business Owner Community where you can connect with other like-minded entrepreneurs and access resources to help you grow your business.
Don’t grow it alone®
Join the SBOC Here: https://info.smallbusinesscommunity.com/try
Mentioned in this episode:
Transcript
And good morning, got a question for you.
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:Do you know who the most
influential person on the planet is?
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:Think about it.
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:Is it the guy with his
finger on the button?
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:No.
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:We'll talk about it in just
how influential you are.
7
:She is in today's show.
8
:Welcome into small business mornings.
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:I'm your host, Pat Miller, founder of
the small business owners community.
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:And today we're going to talk
about what's going on in the world.
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:And we're going to get ourselves
primed and pumped and ready to
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:small business for the week.
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:In addition to the most powerful person
in the world, we're also going to talk
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:about something I discovered, which
sounds way fancier than it is, but it's
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:I accidentally stumbled across something
really cool and I'm kind of turning it
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:into a new method for you to unlock a
dream connection and a sales target.
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:Now again, I just fumbled into this, but
we're going to use it for good, not evil.
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:We're going to catch up on the
small business summit that's
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:coming up next Wednesday presented
by the connection agency.
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:And I'm going to give you a mouse update.
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:If you listened in last week, you
know that Chester the mouse is
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:running around here someplace.
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:Well, did I catch him?
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:Where's Chester still in the wild?
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:We'll talk about that and our question of
the week When's the last time you thought
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:about quitting your small business?
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:And we've got a great meme of the week
from our director of meme abby miller
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:Your job is to drop into the comments
and say hello And say good morning that
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:way I can say hello to you back and
suzy's here and erin's here and kristin's
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:here and you're here And because you're
here Now we can get started Who's the
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:most influential person in the world?
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:Do you know?
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:If you think it's the president
or, I don't know, a dictator
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:someplace, you're wrong.
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:She's the most powerful
person in the world.
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:And I'm pretty sure the
numbers will bear this out.
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:Unless you live under a rock, you
know that Taylor's new album, Tortured
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:Poets Society, released last Friday.
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:It's Now this is a big deal
because the album is so long A lot
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:of her fans need it all weekend
just to to take it all in right?
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:So it came out on friday people have
been listening to it all weekend and
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:according to abby who listened to it
constantly Uh, it's very emotional
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:And it was good to have the weekend to
consume it all but when you hear about
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:an artist Or a show on netflix being big
We've kind of lost touch with how big,
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:really big, really is Good Morning Sarah.
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:Because, if you're a fan, Taylor's
the biggest thing on the planet.
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:But even if you're not a fan, Taylor's
the biggest thing on the planet.
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:So I don't want to talk about her music.
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:I want to talk about Taylor as an
influencer and as a business, not just
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:as a musician, because she's probably
way bigger with a way wider appeal
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:than you think if you're not a fan.
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:So first, you know who
Taylor Swift is, right?
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:But you might still think if
you're not a fan, you still
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:might think, well, she's really.
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:Kind of a niche artist and she
affects young girls and tweens.
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:Remember all that?
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:That's how Taylor was
introduced to a lot of us.
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:Oh, well, you know, it's
kind of a girl thing.
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:Well, you'd be wrong because the numbers
are showing this influence is real.
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:Not the most influential
musician on the planet.
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:Not the most influential
woman on the planet.
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:The most influential person
on the planet right now.
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:This is her 11th.
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:Studio album.
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:And this is her first release since 2012.
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:The new album's 31 tracks long, and
she says it's an anthology of new
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:works that reflect events, opinions,
and sentiments from a fleeting
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:and fatalistic moment in time.
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:Now on the first day it was
out, the first day, it sold 1.
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:4 million copies, which is rare because
people don't buy albums anymore.
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:But 1.
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:4 million on the first day is gigantic.
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:And on that first day, first day, it
had 300 million streams on Spotify.
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:First day, 300 million streams.
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:Now when you think about who has
the biggest reach on the planet,
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:the person I think about is Mr.
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:Beast.
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:People think about YouTube, Mr.
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:Beast, biggest influencer there is.
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:Well, last week, Mr.
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:Beast, I looked it up.
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:Mr.
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:Beast had 451 million
video views all last week.
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:Taylor had 300 streams in a day.
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:She's going to dust him.
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:It's not even going to be close.
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:So I thought, okay, how
can we quantify this?
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:If you're still not into
it, how do we quantify this?
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:Google trends.
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:I pay a lot of attention to Google trends.
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:Taylor, Is the blue line.
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:This is Taylor's last week of search
volume on Google for Taylor and that big
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:spike is the day that the album came out.
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:Who do you think the red line is?
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:The blue line, good morning
Patty, the blue line is Taylor.
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:Who's the red line?
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:Now this is Google search volume.
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:The red line is literally
the most powerful person in
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:the world, President Biden.
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:That's Google search interest
for Taylor versus Biden.
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:It's not even close Then let's
get out of music for a second.
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:Here's another one.
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:Check this out The blue line is Taylor
The red line, what is the red line?
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:It's something that's happening
today It's something that will be
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:talked about in every newscast.
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:It's gonna be all inside your social
media feed Everyone everyone is
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:talking about this today in the
United States What is the red line?
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:So this red line should, like, spike
straight up because it's a one day thing.
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:Like, it's a holiday.
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:But Taylor is still crushing
this one day of awareness.
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:That red line is Earth Day.
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:Happy Earth Day, by the way.
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:I still don't know how to
celebrate Earth Day, but happy
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:Earth Day, however you celebrate.
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:That's domination right there.
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:Is what that is.
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:And that is public awareness.
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:Now here's another thing.
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:This is gonna blow your mind.
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:Are you ready to have your mind blown?
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:Are you ready?
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:If you think that Taylor's audience
is still just little girls and
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:swifties and that whole thing.
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:If that's what you think.
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:I looked up her audience using
SparkToro, created by Rand Fishkin,
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:the keynote speaker of the Digital
Summit coming up on May 1st.
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:Here's her audience.
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:Now just, you gotta take
a second and look at this.
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:Cause this is like, what?
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:Keyword Taylor.
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:Search the word Taylor.
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:Half men, half women.
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:Half men, half women.
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:52 percent of her audience is women.
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:48 percent of her audience is male.
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:And if you think, like, that
number really surprised me.
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:Not because she's a big
deal, she's a big deal.
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:I just didn't know that
her appeal was that broad.
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:Here's the last thing about
Taylor and her influence.
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:I didn't think that it was
possible to do anything for me.
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:that would grow the
ratings of NFL football.
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:Now, NFL football, huge fan,
Bears, NFL football is a TV
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:show disguised as a sport.
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:It's the number one through number 10 most
watched TV shows of the year, every year.
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:Yet, when Taylor started dating Travis
Kelce, people tuned in who had never
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:watched football before, just to see her.
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:Just blip there.
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:She is.
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:Oh my god.
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:There she is and it actually moved the
needle They went back and analyzed the
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:ratings of the games where she appeared
and the ratings where she appeared Ratings
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:were up 9 to 15 percent of the games that
she appeared at that is Beatles level
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:stuff Beatles level stuff So if you're
sitting there grumpily, that's a word
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:by the way grumpily grumpily ignoring
Taylor, huh Taylor's stupid like if
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:you're one of those folks right now,
and you're a small business owner You're
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:missing it It it You're missing it and
to put it even more in perspective If
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:you're sitting there today thinking, what
am I going to put on my social media?
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:Oh, I'm going to put up
a picture of the earth.
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:Happy Earth Day.
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:Okay, fine.
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:Do that if it's on your heart, but know
that you're talking about the thing that's
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:down here, not the thing that's up here.
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:Every single one of you.
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:I don't care if you're
a lawn care company.
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:I don't care if you sell
copiers for a living.
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:You should put a tweet out or put a
LinkedIn post up today about Taylor Swift.
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:I'm telling you.
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:If you think that this is some niche
deal, you are:
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:It's the biggest story and
the most influential person
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:in the world for all of you.
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:So that's my recommendation for today.
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:Learn it, know it, live it.
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:Welcome in, by the way, Pat
Miller, founder of the SBOC.
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:Glad that you're here.
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:Good morning, Aaron.
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:Thanks for tuning in.
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:Uh, I want to talk about
networking for a second.
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:What's the point of networking?
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:You want to build a list of people
that know, like, and trust you so you
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:can buy and sell what you need to win.
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:Isn't that right?
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:Networking's goal is to build a list of
people that know, like, and trust you so
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:you can buy and sell what you need to win.
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:Now that's a pretty
good definition, right?
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:I wrote that this morning and I really
scrutinized it because I'm like,
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:what is the point of networking?
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:Networking's you get people to
like me so I can sell stuff to
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:them and buy stuff from them.
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:That's really when we boil
it down, that's the purpose.
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:But what hit me as I was thinking
about that, some of us do kind
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:of bottomless pit networking.
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:Meaning the point of our
networking is basically more.
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:Well, what are you doing?
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:I'm out networking.
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:Who are you trying to meet?
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:Everyone.
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:Does that happen to you?
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:Do you ever get stuck into
the concept of just more?
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:And it's really easy to lose sight
of that defined goal of networking.
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:You can just kind of avoid drilling
down for power connections and just
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:get stuck on the quantity of people.
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:And, here's another thing.
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:You can, like, fall into a habit
of waiting for an introduction.
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:So not only one extreme is I'm going to
go out and harvest as many people as I
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:can, or I'm going to sit back and wait
to be introduced to my power partners.
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:Both of them can work.
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:I'm not being critical of them,
but they're differing strategies.
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:And introductions are great, but
I had something happen to me this
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:week that I thought, oh, cool.
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:I wish I was smart enough to do that on
purpose because I wasn't this happened by
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:accident but It was such a neat accident
that i'm making it a thing and I want to
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:share it with you this morning a way that
you can meet Power partners and people
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:that seemingly are way out of your league
I'm used to trying to meet people out
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:of my league because hello look at me.
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:Have you met abby?
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:Look at this.
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:Yes Okay, obviously i'm good at making
maybe like getting to know people out
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:of my league So as a host of a small
business community and an organizer
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:of business events, there are a few
categories that I need to make friends in.
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:I need to find people that want small
business owners to pay attention to them.
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:And specifically, I want to find people
that spend a lot of money to get small
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:business owners to pay attention to them.
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:You know, insurance, banking,
legal, CPAs, those kinds of people.
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:And I'm trying to meet those people, like
the national people, like the big people.
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:But it's really hard to
meet them one by one.
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:I don't need hundreds of
introductions to a bunch of random
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:people outside of my target list.
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:I need to build those relationships
with the big time targets.
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:And I need to tell them two things.
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:I need to tell them, I have the
people that they're seeking.
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:And I can put them in front of the
people that want to buy your stuff.
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:I have the people and I can
put you in front of them.
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:Those are the two things
I need to tell them.
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:That sounds really simple, right?
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:Sit in your basement in your PJ pants.
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:Who do you want to meet?
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:This person.
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:What do you want to tell them?
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:I got what you need, baby.
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:That's what you got to tell them.
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:But compare that targeted strategy to
the last networking event you went to.
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:Oh, Pat, I'd like to introduce you to Bob.
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:He fixes bicycle tires.
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:Pat, this is Al.
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:He sells air conditioners.
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:I mean, it's nice to meet you, Bob and Al.
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:But I want to go where
the power partners are.
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:So this week I stumbled across something
good, and you can steal it and use it
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:and, like, pretend it's your own idea.
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:Okay?
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:I had this impossible contact.
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:This person that I have on the Mount
Rushmore of I want to be their friend.
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:Like, these are the ones, like this is,
if I could get this person's attention and
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:sell them stuff, we would be on it, baby.
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:And I had reached out to this person, Hi,
I'm Pat, and I have a community, and I
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:think you're swell, and if we could ever
have an ice cream cone together, like,
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:it was one of those deals, and nothing.
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:So I was scrolling Twitter, and
I saw that someone on my Twitter
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:feed interviewed her on a podcast.
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:So I'm like, hey, that's, that's
the person I've been trying to meet.
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:So I listened to the
podcast, and it was great!
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:So that I followed the host of the show.
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:I followed the show.
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:And then I went on LinkedIn
and I DM'd the target.
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:This person.
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:And all I said was, Hey person, I just
got done watching you on this show.
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:I really appreciated your
comment on this thing.
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:Great job!
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:And you may see in our chat history
I've wanted to connect with you
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:before in the past and I would love
the opportunity to tell you about
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:the small business owners community.
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:That was it.
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:That was all.
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:In less than an hour, I got a response.
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:Hey, thanks.
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:Here's my email.
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:It's good.
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:I'm not saying that I'm selling
anything to this person.
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:This was a complete happy accident.
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:Did the thing.
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:Sent the thing.
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:Yahtzee.
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:Whoa!
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:Okay.
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:So now today I have to send a
very thoughtful email, share
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:the stuff with the contact, and
I'll let you know how it goes.
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:Huge win.
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:And this all happened by accident.
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:Again, not smart enough
to invent this strategy.
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:However, pattern recognition showed up
and I know, hey, let's drill this down.
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:So I want you to think
about a dream target.
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:I mean, dream target for what you do.
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:You're a speaker, right?
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:Who makes the decision on the TED stage?
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:Great.
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:That's your dream target.
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:Google their name plus podcast.
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:Now you know how that works, right?
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:If you put in Pat Miller, and then you
put plus with no spaces plus podcast, It
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:will return results of me on a podcast
or me being mentioned in a podcast.
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:Plus podcast means include
podcast in the search results.
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:Or Google their name plus
blog or plus YouTube.
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:You'll get a bunch of results.
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:Then sort those results by the date.
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:And you may see your dream contact
was just on a podcast 60 days ago.
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:or just released a blog two weeks ago.
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:Once you do, read it, listen to it,
find something thoughtful about what
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:they did, and then message them.
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:Hey, Patty, just wanted to let you know
I read your blog, and you said these
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:things, and I thought it was great.
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:Way to go.
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:That's it.
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:That's all.
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:Now, why does this work?
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:I'll tell you why this works.
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:I don't care if you're the chair of Ted.
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:I don't care if you're, uh, Simon Sinek.
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:I don't care who you are.
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:When you sit down with the courage to
share what you think with the world,
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:I don't care who you are.
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:You're waiting for the feedback.
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:You want to know that what you
said resonated with someone.
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:I don't care who you are.
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:Every single person wants that.
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:And if they say they don't
want that, they're lying.
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:And maybe they don't sit there
and wait for it, but they
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:appreciate it when they get it.
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:That's probably a fairer way to say it.
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:So if you send literal
fan mail to someone, Hey,
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:person, saw you on the thing.
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:I really respected your perspective
on this and I'm gonna use it for this.
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:Stay awesome.
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:It could be that simple.
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:You might have a chance to
start a dialogue with them.
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:I did this by accident, but now
I have at least a conversation
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:started with my dream client.
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:So rip it off, try it, and if you
use it and it works, let me know.
338
:Like, I would love to
know what that works.
339
:It's um, it's pretty cool.
340
:So, wish me luck.
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:Coming up, I'm going to give
you a Chester the Mouse update.
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:We've got our meme of the week.
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:We have our question of the week.
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:When's the last time you thought
about quitting your small business?
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:But first, I want to talk about our small
business summit coming up on Wednesday.
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:Not this Wednesday, next Wednesday.
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:May 1st is the Small Business
Owners Community Digital Summit
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:presented by the Connection Agency.
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:It is from 9 to noon.
350
:It's on Zoom, and this is a can't
miss event for small business owners
351
:because we're talking about the three
hottest topics in business right now.
352
:Those three hot topics, sales,
AI, and audience growth.
353
:Because all of us, we need to meet
more people and introduce our product.
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:We gotta close the sales when
those opportunities show up.
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:And AI is going to change
the way that we work.
356
:So if you want in and you're a
small business owner community
357
:member, all you got to do is
click RSVP inside the software.
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:But if you're not a member
yet, this isn't all swim.
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:We want to help all small
business owners with this event.
360
:So click the QR code that's on your
screen right now, and you can join us.
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:May 1st.
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:It doesn't matter if we've never met.
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:I'd love to meet you, and I'd love
to have you come to the event.
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:Our keynote speaker is Ran Fishkin,
the founder of SparkToro and
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:Moz, and he's doing a talk on how
to build your audience online.
366
:I mean, he is like the leading voice
on how to identify where your audience
367
:is and how to connect with them.
368
:Then we're talking sales with Dr.
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:Donna Smith Bellinger.
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:Sales is not about wait and see.
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:How do you follow up with purpose and
close the deals that are out there?
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:And then our good friend, Founding
50 member, Jennifer Buchholz,
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:she's doing a full blown demo on
Microsoft's CoPilot generative AI.
374
:And what's cool about it is she's not
only a Microsoft certified trainer,
375
:she's also going to approach this
from a very practical standpoint.
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:What if you don't pay for CoPilot?
377
:Can you still unlock some of the goodies?
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:You can.
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:So JB is going to do a training on that.
380
:So the community summit is going to
be incredible free for all members.
381
:Just click RSVP in the app.
382
:And if you're not a member yet You
just got to click the QR code that was
383
:on your screen until 10 seconds ago.
384
:There it is And you can get
your ticket before the summit
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:next Wednesday 9 to noon.
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:It's going to be great presented by the
connection agency one of our new partners
387
:Okay, let's talk about our mouse update.
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:Did you miss last week's show?
389
:Well, you missed something fun last week.
390
:Well, kind of not fun for
me, but maybe fun for you.
391
:Something happened last week
when it got to be 70 degrees.
392
:When it got to be 70 degrees, everything
with legs decided to crawl out of
393
:whatever hole they were living in.
394
:I mean, I'm talking spiders everywhere,
millipedes, ferrets, and a family of mice.
395
:That's not a thing.
396
:Not a thing.
397
:I'm sitting in the living room and I
hear Abby make a noise reserved for, oh
398
:my god, there's a mouse in the basement.
399
:So I went downstairs and determined,
yeah, oh, there's another one.
400
:Uh oh, we have a family of mice.
401
:So I went and I established
a second mortgage at Lowe's.
402
:And I bought every weapon
possible to get rid of the mice.
403
:They can't even shake their tail
in the house without laser beams
404
:of death coming down on them.
405
:And over the last two weeks,
I've actually ejected two mice.
406
:Two!
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:And for you mouse lovers,
I didn't kill them.
408
:What I actually did is, I, I saw them
and threw a towel over them, and scooped
409
:them up and released them outside.
410
:I literally did that.
411
:I did not kill them.
412
:But I've only seen one
other running around.
413
:I've only seen three total,
which means there's probably 87.
414
:But I've only seen three and gotten rid
of two, so I'm feeling pretty good, right?
415
:But that one, that extra, Chester,
we named him last week on the show.
416
:Since last week, I have
not laid eyes on him.
417
:Now it may be the rat poison
that's every two feet.
418
:Maybe that's what got them.
419
:And I've got traps everywhere,
although none of them have worked.
420
:But I did one other thing that as soon as
I did it, I haven't seen the mouse since.
421
:So I'm walking through Lowe's,
again, spending an obscene amount
422
:of money to demouse the house.
423
:And I saw something I'd never seen before.
424
:It's a little, it looks like a nightlight.
425
:It's like a little square, about
that big, and you plug it in the
426
:wall, and the package claims that
it emits a sound, a high pitched
427
:sound, that the mice don't like.
428
:Eee, probably sounds like that.
429
:You know what it might be?
430
:It might be, go away, at like
a frequency we can't hear.
431
:You're no longer welcome.
432
:Go away.
433
:But it's a high pitched frequency.
434
:As soon as I plug those things in,
I have not seen the mouse since.
435
:Now, I know, just because, life, I'm
gonna see this thing run across the
436
:floor here while I'm talking to you.
437
:But I have not seen the mouse since.
438
:Bait didn't work.
439
:Traps didn't work.
440
:But maybe these little plugs worked.
441
:I'm not sure.
442
:But yes, we are mouseless as of right now.
443
:If I see Chester, I'll tell
him that you said hello.
444
:And I need to kind of figure this out.
445
:Because Abby, while understanding
my loving wife, she wants a corpse.
446
:She's not okay with, I haven't seen him.
447
:No.
448
:Until I produce a corpse, there's no way.
449
:It's not done yet.
450
:Abby, when she sees a spider,
I'm the squish patrol, right?
451
:I could be in New Hampshire.
452
:If there's a spider in the house, I
am to report and produce a corpse.
453
:No matter what.
454
:That's my job.
455
:I haven't seen a corpse yet of the mouse.
456
:So this job is not done.
457
:But that is an update.
458
:Okay, Aaron, are you serious?
459
:My daughter is getting a snake.
460
:So save them for me, and I, whoa.
461
:That would be, uh, effective.
462
:Abby, I didn't kill it,
but it's off to be killed.
463
:She would probably
accept that as an answer.
464
:I don't understand snake people, Aaron.
465
:Respectfully, I'm not critiquing them.
466
:I'm saying, my ignorance is, I
don't understand snake people.
467
:You can't really, I mean
maybe you can cuddle them?
468
:I don't know.
469
:I don't get it.
470
:I don't get it.
471
:I'm not gonna say anymore cuz I
don't wanna get in trouble with
472
:Big Snake because Big Snake people
probably uh, would beat me up.
473
:Okay.
474
:Oh, Laura's got a comment
in the mouse sonic devices.
475
:They use them in their
camper over each winter.
476
:They get zero mice as long
as they have them running.
477
:Maybe I have stumbled across a hack.
478
:Mouse.
479
:Sonic devices.
480
:Thank you, Laura.
481
:Appreciate it.
482
:Good morning, by the way.
483
:And Patty says, I'm with Abby.
484
:Yes, we need to produce a
corpse or this job is not done.
485
:We've got our meme of the day coming
up, but I want to do our question
486
:of the week because it's a good one.
487
:When is the last time
you felt like quitting?
488
:See, we're goofing around with
mouse corpses and laser beams
489
:and ferrets and then I hit you.
490
:Pow!
491
:When's the last time
you felt like quitting?
492
:Oh.
493
:Things happen.
494
:Things slow down.
495
:You get frustrated.
496
:And if you're like me, you kind
of doom spiral a little, right?
497
:And you reach the point where you think
to yourself, you know, this would be
498
:easier if I work for someone else.
499
:You know, what would
be nice is a paycheck.
500
:You know what would be nice is if this
was someone else's freaking problem.
501
:Now, you might even have actually
looked at the job listings and I'm
502
:going to tell you right now, I have.
503
:Recently.
504
:So this is not, we're not immune to this.
505
:We're all subject to the ups and downs
of our small business and sometimes
506
:that might mean considering quitting.
507
:Now I'm not, I was just in a
bad place, but when you think
508
:about quitting, what do you do?
509
:I asked my LinkedIn network that,
and I want to hear, what do you
510
:do when you think about quitting?
511
:And look at Laura Holliman.
512
:Brilliant.
513
:When's the last time you
thought about quitting?
514
:Well, it's Monday.
515
:So earlier today.
516
:Bravo, Laura.
517
:Thank you very much.
518
:Show's always funnier when you're on.
519
:Appreciate it.
520
:All right.
521
:So, I asked the LinkedIn network
when's the last time you thought
522
:about quitting and what did you do?
523
:Joseph Levy reconnected
with the purpose of his job.
524
:I thought this was a good answer.
525
:Working in higher education, specifically,
measuring student learning and managing
526
:quality assurance, talking with staff
and students about their passion and
527
:purpose helps me get back on track.
528
:Yes, there are stressors, bad actors, and
many barriers and pressures, several of
529
:which we may be creating for ourselves.
530
:Great insight there.
531
:But we also have a good amount of
talented and passionate people who
532
:have the capacity to come together
and transform students lives through
533
:education, and I get to be a part of that.
534
:Awesome answer, Joseph.
535
:Awesome.
536
:Sherry Danialak considered
the alternative.
537
:At times when I feel like quitting
my business, it's because something
538
:didn't go as planned, and I'm feeling
overwhelmed and really stressed out.
539
:Right?
540
:I spend some focused time remembering
my mission and vision, since the why is
541
:where I find inspiration to keep going,
and I take a look at my vision board.
542
:I also think about the potential
clients who I can serve and how
543
:fulfilling it is and joyful it is
when I see that I've made a positive
544
:difference with my current clients.
545
:And here's the landing.
546
:Stick the landing.
547
:Do it, Paula.
548
:Lastly, I think about the alternative
of going back to work for somebody
549
:else and that is a big heck no.
550
:No!
551
:No!
552
:No!
553
:If someone walked down the steps right
now and said, Pat, here's a blank check.
554
:Write your salary to come work for me.
555
:They would have to have one of
those big floppy checks that they
556
:have at the casinos just to be
able to fit all the zeros that
557
:would get me out of my basement.
558
:No way.
559
:So we're asking the question,
what do you do when you think
560
:about quitting the business and
how did you get out of that funk?
561
:I asked my LinkedIn network and
I want to hear what you do when
562
:you feel a little bit down.
563
:Jill Melford gets creative.
564
:At times, it gets challenging to
stay motivated, especially when
565
:things don't go as planned, and
I begin to struggle financially.
566
:At those moments, I take a step back
and try to look at things from a variety
567
:of perspectives, always looking for
ways to save money and make money.
568
:Good exercise.
569
:I research consumer trends and
what they most want and need.
570
:It's important to do this a couple of
times a year since consumer trends change.
571
:Then I dive deep into those trends
within my business to see what's
572
:being produced for consumers.
573
:It ignites my creativity so
I can develop new products.
574
:This is how I stay in the
game and avoid quitting.
575
:I redirect negative energy into
positive creative energy to produce
576
:new products that make customers happy
and my small business profitable.
577
:Awesome.
578
:Awesome answer.
579
:One more and then we want
to hear yours as well.
580
:So drop it into the chat.
581
:What do you do when
you feel like quitting?
582
:Chris Wallace said, uh that
they lean into gratitude.
583
:Chris said, I think the best way I have
found to cure what Zig Ziglar called
584
:stinking thinking is to stop, take a
breath, And make a list of what I'm
585
:grateful for in my business and life It
is virtually impossible to feel negative
586
:about a situation if you start with
gratitude Because gratitude is the most
587
:powerful emotion we have it vibrates
at a higher frequency It's been my
588
:experience that things look different
once you reframe them with gratitude.
589
:Aren't those awesome answers
and all like Wow, like I can use
590
:all of those So what do you do?
591
:When you think about
quitting your business.
592
:Kristen came in.
593
:She has an answer.
594
:About a year ago, there was discussion
of what used to be my dream job opening
595
:up, and I would be a front runner for it.
596
:I considered it for about 10 minutes.
597
:LOL.
598
:Absolutely not.
599
:And now you're crushing it.
600
:Way to go, Kristen.
601
:Thank you.
602
:And Sarah says, I reach out to
my network and do something to
603
:either reduce my expenses or grow.
604
:Sometimes I'll grab another part
time job, just like last week.
605
:Yeah, we got to do what we
got to do, right, Sarah?
606
:But that's a good way to do it.
607
:Just reconnect with your folks
and remember, don't grow it alone.
608
:Meme of the Week time, Monday
morning, Meme of the Week time
609
:from your director of meme, your
friend the photographer, Abby Miller
610
:from Stories Frame Photography.
611
:If you're having a hard time
this morning picking out what to
612
:wear, and you're a small business
owner, Maybe this will do you.
613
:Just me and my to do
list ready for action.
614
:Perfect.
615
:Isn't that the truth?
616
:So you hear dorks like me say, take the
weekends off, don't work on the weekends.
617
:Well, this dork has been
not working on the weekends.
618
:And now this is what my life looks like.
619
:Monday Today is like.
620
:Boy, I can't wait to sit
down and do all the things.
621
:That's my to do list today.
622
:Pat, how's your day look?
623
:Awful.
624
:That's today.
625
:I have all the things.
626
:So that visual is just spectacular.
627
:And that's what I'll be wearing today.
628
:PJ pants and a shirt made of post
it notes ready to take on my day.
629
:Okay, before we get out of here,
I'm reminding you the Digital
630
:Summit's coming up on May 1st.
631
:Remember, SBOC members get in free
because you're cool and nice smelling.
632
:Also, it's open to the public.
633
:So, if you have not grabbed your ticket
yet, you don't want to miss this event.
634
:It's only 47, people.
635
:Like, come on.
636
:9 to noon, next Wednesday,
it's gonna be great.
637
:Grab your ticket before
you think about it.
638
:Like, go do it right now.
639
:And join this group of
people and enjoy the Summit.
640
:So thanks for joining this episode
of Small Business Mornings.
641
:I'm Pat Miller, founder of the SBOC,
fun chatting with you this morning.
642
:Now go do something that matters.
643
:Will ya?
644
:Talk to you back here next week.
645
:Thanks.