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Tough Love. The Courage To Make A Change

Welcome to another episode of Small Business Mornings with your host, Pat Miller, founder of the Small Business Owners Community.

Today's episode dives into a topic that every entrepreneur grapples with but rarely confronts head-on: risk. Join us as we explore how embracing risk is essential to business growth and personal development.

Episode Highlights:

The Essence of Risk:

Pat discusses the inherent risks involved in leaving a corporate job to start a business, sharing his personal story of stepping away from a secure corporate career six years ago. He reflects on the growth and challenges since then and how the willingness to embrace risk has been crucial in his journey as a small business community leader, host, speaker, and coach.

Analyzing Risk:

The discussion shifts to how we traditionally view and analyze risk. Pat challenges listeners to consider risk not just in terms of potential loss but as a necessary step for change and innovation. He encourages embracing the uncertainty of risk to avoid the regret of inaction.

The Impact of Doing Nothing

Drawing from business school lessons, Pat emphasizes evaluating the cost of inaction. He asks listeners to consider where they want to be in 12 months and whether their current path will get them there. This segment aims to motivate listeners to move beyond complacency and make the changes necessary to achieve their goals.

Upcoming Changes and Announcements:

Pat announces a significant change for the Small Business Owners Conference, moving it from Lake Geneva to Milwaukee. He explains the reasons behind the move, including reaching a larger audience and increasing accessibility. This change exemplifies taking a calculated risk to potentially enhance the impact and success of the event.

Community Responses to the Question of the Week:

Pat shares responses from the LinkedIn community on their preference between Mac or PC, highlighting diverse perspectives and the reasons behind their choices. This segment provides insights into how different tools fit into the professional and personal lives of entrepreneurs.

Mentioned in this episode:

2 week free trial to SBOC

Transcript
Speaker:

We're talking about risk today

on small business morning.

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Get in here.

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Let's start the show.

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Welcome in.

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I'm your host, Pat Miller.

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This is small business mornings.

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I'm the founder of the small

business owners community.

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So today I want to talk about

something that's on my mind.

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And I also want to give you our

question of the week, which is Mac.

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Or PC, which do you use?

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And would you ever switch?

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I don't think I would.

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And I know that my wife, who's a Mac

user, she would never switch either.

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But, uh, I asked the folks in my LinkedIn

network, got some pretty good answers.

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So which are you Mac or PC?

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And would you ever switch?

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We'll talk about that.

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And our meme of the week, which

is one of those things that gets

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posted on the internet and you

think to yourself, Nobody saw it.

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Like, did you miss how that

had to have been on purpose?

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It was, it was one of those things.

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So coming into the show today, I had

this long list of stuff to talk about.

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Like I wanted to talk

about the perfect weekend.

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Cause this past weekend,

it was the perfect weekend.

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Friday night went out.

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Had two tree beers saw

my son perform on stage.

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He plays guitar.

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He's really good.

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And he played in a bar.

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He's 17 and he killed it.

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He was brilliant.

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Saturday played golf, played

better golf than I've been playing.

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It was beautiful.

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And then Sunday went and saw a Cubs

game with my best friend in the world.

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It was awesome.

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It was just, it was a fantastic weekend.

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I was going to go into detail on that,

but now something else is on my mind.

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And I also wanted to talk about

how come the people that are most

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freaked out about their health

sometimes look the least healthy.

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You ever think about that?

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It's weird.

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But I want to start with this.

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I want to talk about risk.

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Risk.

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It's something that is always

around us in our small business,

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and it's something that we have

to take to keep moving forward.

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And it's something that can be quantified.

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But it can also be felt

and it can be feared.

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And I think it's feared more than

we think, but it's not something

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that we talk about enough.

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And the reason why it's on my mind is

that Risk is sitting here with me today.

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Howdy Risk.

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How are you?

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Oh yeah.

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Yeah.

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Great to see you.

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Risk.

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Me and Risk.

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Yeah.

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That's us today.

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Do you ever have that feeling, Susie?

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Good morning, Dorothy, Patty.

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Good morning, Abs.

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Good morning.

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Right.

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Do you ever have that feeling that

you and Risk are just hanging out?

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You're just buds?

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Like, Hey, it's me and Risk.

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We're just hanging out.

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Yeah.

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Well, I'm getting ready to make

a big change and it's going to

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have a lot of Risk involved.

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And in the next week, when I make

that announcement, we're going

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to see if the Risk pays off.

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And risk, when you talk about it,

like when I ask you about the word

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risk, how does it make you feel?

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How do you feel?

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It seems like we fear it.

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We fear it a lot when we

think about taking a risk.

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But today I want to encourage

you to fall in love with risk.

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And maybe, just maybe, I'm going to

change your perspective a little bit.

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Because as I sit here right now, me and

Risk chilling out, instead of being afraid

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of Risk, I'm going to make Risk my BFF.

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And this might be just a little

coaching session to pump myself

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up, but I think this conversation

might be helpful for you too.

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So when you think of Risk,

is it positive or negative?

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Is it something to be celebrated

or something that you fear?

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At the core, you are a business

owner and as an entrepreneur, you

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know, you're willing to take a

risk or you're tolerating taking a

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risk because you're your own boss.

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In general, though, I think we

mostly think of it as negative, like

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even the phrase, ooh, that's risky.

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Ooh.

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Well, I'm going into a six month period

where I'm going to fall in love with it.

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I'll tell you why.

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Six years ago this month, I

left my corporate radio career

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to open my own business.

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Now, was that risky?

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I mean, it was only a matter of

time until I got fired in the

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radio business because everybody

gets fired in the radio business.

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So I guess it was my way to leave

with my dignity before I got

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fired and go out on my own terms.

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But yeah, it was definitely risky.

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Now, six years later, I'm really

excited with what I've built.

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I think I've found my groove as a

small business community leader and

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a host and a coach and a speaker.

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But I'm, I'm looking at the horizon.

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I'm looking over there.

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I'm looking at what can be.

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And as I look forward,

I see a long way to go.

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There are more people to reach,

more businesses to help, and I

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want to make a bigger impact.

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I want the message of don't grow it

alone to be felt in so many places.

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So when we think about it, how am I

going to go from where I'm at right now,

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right now, to there and all the people.

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That I want to impact and all the

businesses that collectively we

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can help How am I going to do that?

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risk

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Okay.

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So how are you going to change my mind?

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I mean, I get it got to

take a risk fine, whatever.

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Why are you talking about this?

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Well risk is really just another

word for change I'm going to make

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a change and that change May have

positive or negative Consequences.

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The results, I can't quantify yet,

but it's the change that will come.

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And that's the risk.

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And to take that risk, you have to be

comfortable with the outcome, right?

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That's traditional way of thinking.

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We have to be comfortable

with the outcome.

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Because traditionally we

evaluate those outcomes.

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We think I'm going to make this change.

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And the result could either

be a one or it could be a 10.

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And when you evaluate those impacts

on yourself and your business, you

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get yourself either comfortable

or not comfortable with one or 10.

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If it's a one, can I stay open?

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Is this going to ruin the business?

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If this doesn't work, if it's a 10,

will I be the leader of the free world?

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And so happy And you calculate if you

should act once you know those extremes.

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That's not where I'm at today.

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I'm not calculating the risk I'm going

to take based on what the outcome is

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going to be, which is maybe a little

bit different than where I've been

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in different periods of my life.

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I'm not thinking of the risk by

what's going to happen when I take it.

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I'm a little more bothered

today by the inaction.

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than the results of the potential action.

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When I learned about making a change

in business school, they taught me that

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the first evaluation when you're making

a change is, okay, before we make the

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change, what happens if you do nothing?

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If you do nothing, what happens?

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Well, as I asked myself, risk.

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If I do nothing, Am I going to get to

where I want to go in the next 12 months?

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No.

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And that's a sobering part.

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I'm not on the path to reach

the impact that I want if I keep

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doing exactly what I'm doing.

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And if you're watching this, we're

just going to stop the little show now.

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And I'm looking through my camera.

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I'm looking right at you.

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And I'm asking you that

question right now.

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If you stay on your current course,

if you make no changes, will you be

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where you want to be in 12 months?

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That question scares the

hell out of you, doesn't it?

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Are you going to be where you want to

be in 12 months if you do exactly what

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you're doing now and make no changes?

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Could be in your business.

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Could be your lifestyle.

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Could be the time you spend with

your family, your kids, your friends.

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Really could be any of it.

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Are you on the path where

you want to be right now?

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Well, in my business, I'm not.

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Family, fitness, all that kind of

stuff, I'm starting to take action.

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I'm good with that stuff.

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But in the business, I'm not.

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And I've accepted that in the business

that doing nothing is not an option.

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I need to act or I'm going to regret it.

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Now with that action chosen and

that decision made, now the spread

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between one and 10 becomes a lot

less scary because I know that I

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can't stay where I'm at right now.

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I got to move.

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So, as you thought about it, I'm

going to give you some tough love.

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Now we're friends.

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And if this is your first time

watching the show, hi, I'm Pat.

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Nice to meet you.

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I'm going to give you some tough love.

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So duck and cover.

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This is your trigger warning.

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This is your tough love trigger warning.

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Are you ready?

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I hope your coffee is working

because here it comes.

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Are you ready?

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If you have decided you are

not on the right path and you

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don't take risk to change, you.

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are a coward.

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That's right.

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If you know that you need to

make a change and you don't

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make it, that's being a coward.

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You're scared.

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Now I chose those words really carefully

this morning because they're true

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and taking a risk is scary.

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And the only way that you do

it is if you have courage.

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It takes courage to change your day to

day, to change your business, to change

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your services, to change your pricing,

to change your vendors, to fire bad

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clients, to ask for what you're worth,

to apply on the stage, to launch the

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new product, to get out there and do

the thing that you feel like you need

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to do if you're going to impact what

you think you should be impacting.

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And because it's scary.

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We have to summon our courage.

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Because we need to understand

what's really at stake.

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It's not the spread of the results.

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It's the regret of inaction.

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So I'm going to stop for a sec.

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Because I just gave you

a bunch of tough love.

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Okay?

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Tough love.

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Tough love.

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And again, I might be saying this

out loud just for my own benefit.

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But it's just you and me talking here.

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for listening.

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So I'm giving you the tough love

because it's Monday morning.

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Let's go.

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You don't want to hear this

on a Friday, that's for sure.

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You feeling it?

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There's something in your business,

something in your life that you

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need to change, and if you don't

do it, that's being a coward.

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Next Monday, I'm announcing that

big change that will move me forward

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and help me get to a different

place in the next 12 months.

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At least That's the calculated

risk that I'm making.

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This is my change.

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Because next Monday, we're

announcing that the Small Business

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Owners Conference is going to be

in Milwaukee, not in Lake Geneva.

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Now for the last three years,

I've done this conference.

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It's been at the Grand Geneva

Resort, Lake Geneva, Wisconsin.

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And it was awesome.

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Awesome.

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Magical.

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The three best weekends of my

business in the last six years.

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I mean, just magical time.

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But this is our fourth annual conference

and I'm moving it from Lake Geneva to

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Milwaukee for a few different reasons.

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The biggest one being in Milwaukee,

we're going to reach so many more people.

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Why?

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Because that's where the people live.

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Hello?

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Is this thing on?

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Hello?

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Hello?

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The Milwaukee Metro is

over a million people.

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Lake Geneva, while beautiful, it's

kind of in the middle of nowhere.

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I loved it.

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It was beautiful.

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I'm not being critical of Lake Geneva

at all, but hello, Pat, you want to

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impact a bunch of people go where

the people are not brain surgery.

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Another thing that's going to

happen is that the conference is

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going to be way more affordable.

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So it's going to be more expensive.

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To me to put on the conference in downtown

Milwaukee, but our guests will probably

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spend, I don't know, less than half of

what they spent before, because we were

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at a four star resort in Lake Geneva.

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It's gorgeous, but it was not inexpensive

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this year.

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If you live within driving distance,

you'll have the option to get the

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hotel room at the conference hotel.

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That's cool But you could commute if you

want to save the money It's just more

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convenient for everyone and that risk

that change Of moving the conference

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from lake geneva to milwaukee gives me

the opportunity to get closer to a 10

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result Where we have more entrepreneurs

enjoying the conference that we throw

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And what's at risk?

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Well, it's a different experience

and it's a different format.

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And what if the people that have

been coming to the conference

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before end up not liking it as much?

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That's a risk that I'm taking.

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Because we had this little

clubhouse feeling going on with

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the conference the last few years.

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Like the SBOC community got together.

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We were off in our little tree house down

in Lake Geneva and we had a great time.

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It was awesome.

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It was awesome.

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It worked, but it wasn't reaching the

levels of success that I wanted to see

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because I want more people to experience

the Don't Grow It Alone mission.

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So I'm taking the risk.

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And so a big move like this, it's

easy to quantify between a 1 or a 10.

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And if it's a 5, well, I guess it's a 5.

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And if it's a 1, well, I guess I

won't do a 5th annual conference.

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But if it's a 10, Everything has changed.

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That spread between 1 and 10 is the

traditional way that we evaluate risk.

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But this morning I'm looking

at it from where I'm at.

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And I know I can't stay where I'm at.

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And with that thing that just bubbled

up a few minutes ago, no matter what it

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was, could be your business, could be

the relationship with your kids, could

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be your fitness, could be whatever it

is, Whatever that is that bubbled up

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for you, you can't stay there either.

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The risk that you take is not

the spread between the results.

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The risk that you take

is staying where you are.

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I implore you this morning.

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I'm sending you a paper

airplane full of tough love.

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Find the courage to make a change.

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And because you watch the show and

we're pals, if you need guidance,

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if you want some help, message me.

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Get inside the SBOC, show up at

one of our conferences, come to

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one of our free networking events.

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Just, let's get in touch.

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If you need a little

push, that's why I'm here.

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Because I would rather see you

act and move towards your 10,

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than say stay safe where you are

and regret not moving forward.

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That's no way to live.

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This is Small Business Mornings.

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I'm Pat Miller, founder of the SBOC.

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And that's on my mind this morning, right?

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Sometimes you, um, tune in and we're

chasing mice around the basement, or

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we've got Rick, the business beaver out.

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And we're just like goofing

around this morning.

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I had to just, I just had to, I

just had to get that out there.

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And you know what?

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I'm not afraid.

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That's the other thing.

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Like I should be scared

about making these changes.

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I'm not.

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I'm not, because I want the 10

more than I'm scared of the 1.

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And I hope you are as well.

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In other news, I got a really

weird message when I logged

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into my computer this morning.

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Like, do you ever sit down to

your computer and your computer's

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doing things like you don't, like

you have, uh oh, what's going on?

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I had one of those big messages that's

like, Like, Low disk space, like

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warning, big red X on the screen.

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Uh, what?

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So I did some investigation and it

turned out that like of my massive

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hard drive, because it's massive,

uh, I had like this much space left.

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And I'm like, oh my gosh, what's,

what's clogging this thing up?

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I thought I had like a terabyte or some

crazy amount of storage on my computer.

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At least it was crazy when

I bought it a few years ago.

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Turned out and tell me if

this rings true with you.

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I had 125 gigs worth of downloads.

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Do you do that too?

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Like, well, I just, I'll download it.

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I'll just, I'll, you know what?

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I will organize it and put it in the

right folder later, but for now, I'm

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just going to stuff it in the download,

just whatever, and then that folder just

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keeps on getting bigger and bigger and

bigger, 125 gigs in the download full.

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And the download folder, it

was just, it was a potpourri.

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of garbage Inside that folder 125 gigs

I had stuff going back like 10 months

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And they were things That were just

me being lazy Tell me if you do this

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It's a lot easier to download design

84 from canva again Than it is to go

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look through your folders and actually

find where that freaking file is Right?

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Like, fine, I'll just stop.

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I know I've already got four copies

of it on, whatever, just, I need it.

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Just do it.

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Yeah.

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125 gigs.

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Unbelievable.

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You know, the other thing I did when

I realized I had no disk space, good

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morning, Jennifer, is I looked at,

okay, what else is clogging it up?

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You know what else was clogging it up?

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Just like clogging it up?

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Adobe.

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Friends don't let friends

get hooked on Adobe Suite.

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I had so many Adobe apps

downloaded on my machine.

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I don't use any of them.

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Like 30 gigs of Adobe apps just

sitting there taking up space.

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Delete, delete, delete, delete,

delete, delete, delete, delete.

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I deleted 200 gigs of stuff off

the machine at least this morning.

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So, I didn't get anything done.

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I spent all this time

and got nothing done.

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But now my computer is like, ready

for, um, hot PC summer, right?

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Cause it's all slim now.

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It's all ready to go out and do its thing.

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Is that what you do in hot girl summer?

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Is this how you walk around?

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Well, my PC's ready for it.

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Cause it is.

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It's all slim and fabulous.

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In different news, Women's

Entrepreneurship Week is

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kicking off today in Milwaukee.

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Uh, SBOC member and leader of Melnick

Melnick, my lawyer, Stephanie Kern,

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and her team are leading the effort.

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Congratulations to Stephanie and And

congratulations to our SBOC members.

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I think we have like 20, not that many,

10 SBOC members speaking this week

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across all of the different events.

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And it starts today because Erin

Slutsky is speaking today, Kate

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Helfwassen speaking tomorrow.

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So to all of our brilliant entrepreneurs

inside the SBOC that are taking the

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stage at Women's Entrepreneurship

Week this week, Go get 'em.

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We're cheering for you.

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You can learn more at

she stands tall, m k.com.

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She stands tall, m k.com for the

entire lineup and good luck everyone.

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Let's do our question of the week.

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So each week I ask a question

to my connections on LinkedIn.

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This one is pretty straightforward, Mac or

pc, and would you ever consider changing?

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How about you, Mac or pc?

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And would you ever consider changing?

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So as I started to write this

out, I thought it would be fun.

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I'll tell you the person that

answered I'll tell you what they do

393

:

and then you can guess mac or pc.

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:

So we'll have some fun with this Okay,

mac or pc and would you ever change our

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:

first answer is from whitney wellman?

396

:

She's a content slayer content slayer

from calcasca, michigan All right,

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:

so she makes content for a living.

398

:

Is Whitney a Mac or a PC?

399

:

She makes content.

400

:

Whitney's a Mac person.

401

:

Oh, that's easy.

402

:

I'm Mac and won't switch, but I

don't think Macs make sense for

403

:

every person or business owner.

404

:

Whitney's in digital marketing and for

me, Macs make all things easier from file

405

:

sharing to using platforms to processes.

406

:

Thank you, Whitney.

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:

Appreciate it.

408

:

Up next, Corey Jensen, a

photographer from Omaha, Mac or PC?

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:

What do you think?

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:

Guess in your head.

411

:

Corey, the photographer

from Omaha, Mac or PC?

412

:

The answer?

413

:

The PC.

414

:

I have a PC laptop and a desktop.

415

:

I built them.

416

:

But I also have an iPhone and an iPad.

417

:

The only reason I use a PC is twofold.

418

:

First, I picked a PC a long time ago when

PC software pricing and selection was

419

:

much better than Mac options and cost.

420

:

Secondly, I can build a PC desktop cheaper

and with more power than if I bought one.

421

:

It also doesn't have all the

bloatware manufacturers like to add.

422

:

I've considered switching.

423

:

And when one of mine needs to be

replaced, I will look at a Mac.

424

:

The pricing and software selection is

largely evened out and having all my

425

:

devices in one ecosystem is appealing.

426

:

Okay, up next, James Sowers, founder

and entrepreneur from Cleveland.

427

:

So we got an entrepreneur, Cleveland.

428

:

What do you got?

429

:

James is a Mac.

430

:

When it comes to

computers, I only use Mac.

431

:

My family had one of the earliest

models of Mac when I was a young kid.

432

:

I got my first MacBook when I went to

college in:

433

:

as my personal computers ever since.

434

:

Working in tech and marketing,

my employers have pretty much

435

:

always given me MacBooks as well.

436

:

I've used a handful of PCs

throughout the years, though.

437

:

I didn't mind the Lenovo ThinkPad.

438

:

Total workhorse, by the way.

439

:

I had to use it at a

consulting firm, for example.

440

:

Ultimately, I find that the build

quality is much better from Macs.

441

:

The aluminum housing is much better.

442

:

to the keyboard quality, to

the pixel density, and the

443

:

color profile of the screen.

444

:

Everything feels more thoughtful

and higher quality than

445

:

pretty much any PC I've used.

446

:

Now to that point, he is right on there.

447

:

I work all day obviously in front

of screens, but when I look at

448

:

Abby's laptop, she's on a Mac.

449

:

The screen is just like,

it's like x ray vision.

450

:

It's so, the display is just so much

better than the garbage I have down here.

451

:

Okay, one or two more and we're done.

452

:

Steve Wilson, business

owner, Powell, Ohio.

453

:

Mac or PC, business owner.

454

:

He's a PC.

455

:

I'm a PC guy.

456

:

Reason being, it's because most of

my software is not Mac friendly.

457

:

Even running in parallels

it's kind of glitchy.

458

:

I also don't like the mouse setup

and window layout as well as the

459

:

interface seems kind of corny to me.

460

:

Again, just my preferences.

461

:

I don't know if they do anything

better because most of the things

462

:

I don't work, most of the things I

need don't work natively on the Mac.

463

:

Now, on the other hand, I do like the

iPhone for its simplicity, but I can't

464

:

get behind the Mac as a computer.

465

:

Now think about that.

466

:

A lot of the folks that I talked

to, because there are a bunch of

467

:

answers I didn't use, but a lot

of the folks that I talked to were

468

:

PC users but carried an iPhone.

469

:

A lot of the folks had that answer.

470

:

Now the second part of the question was

Mac or PC and would you ever switch?

471

:

Well, I got a switch answer.

472

:

Chad Berether, a consultant, author, and

speaker in Kalamazoo, Michigan, said,

473

:

Yes, I would consider switching, but a

lot of my work is on MS OneDrive now.

474

:

These companies have provided great

integrated services that actually

475

:

make retention possible because

it would be difficult to switch,

476

:

and I had not considered that.

477

:

So if you were on Microsoft OneDrive

and you moved to Mac, or you're

478

:

on, what is Apple, Apple cloud?

479

:

I don't even know.

480

:

I'm a PC guy.

481

:

It may be tough to navigate from

one storage platform to another.

482

:

Very interesting question.

483

:

And Jen says that she's a PC

user and would you ever switch?

484

:

Interesting question this week.

485

:

And when you think about it, you

would think that Macs would be the

486

:

dominant technology now, seeing how

Apple has won the mobile device game.

487

:

60 percent of the phones of the mobile

devices walking around, they're all Mac.

488

:

Uh, but not 60 percent

of the computing market.

489

:

Great answers, everyone.

490

:

Thank you for playing along.

491

:

Question of the Week turns into a blog

that we publish at smallbusinesscommunity.

492

:

com as well.

493

:

So keep an eye out on my LinkedIn

page, and you can play along

494

:

with our Question of the Week.

495

:

Let's do our meme of the day, shall we?

496

:

Because this meme of the day is, Well,

it was kind of shocking to be honest

497

:

because it, well, it speaks for itself.

498

:

The city of Kenosha.

499

:

Now this had to have been fake.

500

:

Do you have a hole that

needs to be filled?

501

:

The city of Kenosha takes public

safety very seriously, which is

502

:

why we're excited to launch our

new hashtag show us your hole.

503

:

To participate simply send

us a And the tagline, yeah.

504

:

Our crews to service your whole in

a prompt and professional manner.

505

:

Your satisfaction is our priority.

506

:

That had to have been fake.

507

:

That had to have been fake.

508

:

And I'm so glad Susie

Moon is here to see it.

509

:

You know, when you see something like this

and you know, Susie Moon, the way that you

510

:

do, you're like, Susie has to see this.

511

:

This is a, this is a Susie Moon.

512

:

Yes, this is, that's a winner.

513

:

That's a winner.

514

:

You know, uh, when it, when it comes

to this show, I just got to say,

515

:

we started with, um, some tough

love and we ended with hashtag.

516

:

That's range, people.

517

:

That, that right there.

518

:

That's range.

519

:

So I hope you took this

morning's challenge in the

520

:

spirit that it was intended.

521

:

Twelve months from now, I want you to look

back and say, I did act, and I did take

522

:

a risk, and I did try and effect change.

523

:

I don't want you to walk around

with regret, because I want you to

524

:

build the business of your dreams.

525

:

That's what it's about.

526

:

That's why I do the show.

527

:

That's what the community's about.

528

:

That's what the conference is about.

529

:

And I just want you to win.

530

:

So if you ever wonder, how

come nobody's on my side?

531

:

Hi.

532

:

Hi.

533

:

Right here.

534

:

I got you.

535

:

And speaking of the conference, one

week from today, right here on this

536

:

show, we will unveil the entire SBOC

conference and open ticket sales and put

537

:

on a ridiculous early bird ticket offer.

538

:

And the other thing I want to share with

you, this year, to make sure that the

539

:

community feel is there, I'm limiting

the number of people that can attend.

540

:

This will not be a bottomless pit of

5, 000 nameless, faceless entrepreneurs

541

:

that never stop to talk to you.

542

:

This is going to be a small

group of people that are ready

543

:

to collaborate, and it's a room

you're going to want to get in.

544

:

Next Monday, 9am, we will unveil it.

545

:

Thank you for joining this episode

of Small Business Mornings.

546

:

I'm Pat Miller, the founder of the SBOC.

547

:

I appreciate you tuning in.

548

:

Talk

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About the Podcast

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Small Business Mornings with Pat Miller
The weekly morning show for small business owners

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About your host

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Pat Miller

Host of the Professional Photographer Podcast and Founder of the Small Business Owners Community. TEDx Speaker, Event Organizer and champion for entrepreneurs! Learn more about the Small Business Owners Community at https://www.smallbusinesscommunity.com