SBOC Annual Conference Announcement

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It's Monday morning and this show,

this conversation that we're going to

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have is about six months in the making.

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Welcome into small business mornings.

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I'm Pat Miller, founder of the

small business owners community

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dressed in a jacket today.

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So you know, today it's going to be real.

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We've got a big announcement on

this special edition of the show.

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We get to finally.

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Finally, share with you what

we have planned for the October

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2024 Small Business Owners

Community Conference and Awards.

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I'm going to share the

topics we're going to cover.

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I'm going to share the speakers that

we've landed, and we're going to put

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the tickets on sale for the first time.

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And just a little bit of a warning.

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We've got way more folks that want to

come than the number of tickets available.

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So when you see it and you're like, yeah,

this is for me, we got to hop on it.

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But before we get to all that

good morning, how are you?

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Now we call this show small

business mornings because each

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day we get to make a choice.

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Are we going to business today?

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Are we going to take on the

stuff that we need to take on?

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Are we going to get out

there and do the thing?

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Hopefully this show, this

conversation has been a critical

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part of you starting your week every

week since it's been on the air.

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So let's talk about what

this conference is all about.

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This is our fourth annual conference.

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And for the last three years,

we've been bringing small business

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owners together out in Lake Geneva.

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And the conference has been spectacular.

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We've tackled big issues.

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We've brought people together.

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We've built really a special community.

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And now we're bringing

that to downtown Milwaukee.

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And if you're a small business owner,

if you're an entrepreneur, we want you

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to be a part of what we have built.

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But where have we come?

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And what have we done?

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Well, I get the chance to show you.

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If we go back just a minute to

where we've been, well, we've

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done some pretty amazing things.

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Year one was 2021.

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And good morning, Susie.

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And in year one, Mel Robbins

and Jesse Cole from the Savannah

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Bananas were our keynote speakers.

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Year two brought us Mike

Michalowicz and Melina Palmer and

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precious Elle Williams, the queen.

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Last year, Marcus Limonis and

Halle Brooke and Megan Riley.

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And we had all of these folks on stage

talking about the issues that our small

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business owners wanted to hear about.

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And if you think about the folks that

have the courage to launch a business, and

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then the conviction to keep going when it

gets hard, the issues are really the same.

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And what will year four bring?

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That is the question.

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Before we talk about what year four

will bring, let's talk about what

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this conference does for people.

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This is a verbatim quote from last year.

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What a welcome relief for my heavy

heart, worn down by war and politics.

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I'm surrounded by sane and supportive

people who come together to learn

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and grow and laugh until we cry.

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That's the truth.

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By the way, Pat Miller and his crew make

this function the highlight of my year.

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It's 24 hours in and I'm already

losing my voice from connecting with

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so many people and laughing so hard.

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My brain is on fire from all the amazing

resources and experts who share their

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wisdom so we can get better at what

we do and grow our small businesses.

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Shout out to my featured

fellow entrepreneurs.

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Don't grow it alone.

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Karen Yusso, First Look Family Law.

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Thank you, Karen.

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And that's what happens when

people come to the conference.

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They realize they don't have to build

their business all by themselves.

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That's why we do it.

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So as we put together this year's

conference, here were the objectives.

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Okay?

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The first thing was, I want to bring

this conference to where the people are.

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We were out in Lake Geneva.

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It was beautiful.

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This year we're going

to downtown Milwaukee.

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Miller High Life Theater.

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That's where the people are.

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The second thing, and this is probably

the most important thing, We got

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to make sure the topics are right.

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We're talking about the things that you

value and that you'll leave going, wow,

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I'm really glad I ran into that presenter

or I never thought of it that way.

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Or the topics that spur the conversations.

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So when you're collaborating with

your folks at the conference,

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you'll get something out of it.

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The other thing is we're

going midweek, not weekend.

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We've done it on the

weekend for years past.

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This week we're doing, or this year

we're doing it in the middle of the week.

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So that way you still get your

family time and you can spend this

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time working on your business.

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We're gonna amp up our

belief in celebration.

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By adding an award ceremony to this

year's event, because celebrating and

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reminding ourselves why we're doing well

in our business that keeps us going.

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And we're adding that to the conference.

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Also affordability.

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I want the door to be

open as wide as possible.

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So everybody has a chance to attend

this conference and spoiler alert.

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Our ticket prices are going down, not up.

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Can you think of anything that's going

down in price right now and not up?

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Well, this conference is getting

more affordable than last year.

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And the last thing is

don't scale too quickly.

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That's really important.

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And the topics we're covering this year?

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Sales.

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Always sales.

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Nothing happens until you sell something.

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We gotta cover sales.

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We're going over sales for

your small business in depth.

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Mindset.

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How do we keep going

even when it gets hard?

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Time management.

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Maybe you're a solopreneur.

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Maybe you only have one employee.

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If you're not good at managing your time,

you're not good at managing your business.

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AI and technology and how it's

improving our productivity and helping

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us get more done, which means sell

more stuff and make more money.

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Marketing.

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How do we make friends

and influence people?

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How do we get our business in front

of more folks and access to capital?

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Something we haven't really delved into

too much in years past, but we're going

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to go over how to get the money we

need, how to get the lines of credit.

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So we're not financing our

business on a credit card.

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How do we, what we need to grow.

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It's going to be a purposeful

part of this year's conversation.

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But the other topic and the thing

that's on my mind is how to make this

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SBOC conference feel like the SBOC.

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What we believe in,

collaboration over competition.

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We believe in gratitude.

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We believe in celebration

and we believe in support.

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We want the conference to welcome you

in and have you go, wow, I feel home.

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These people really want me to win.

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That's what makes the conference unlike.

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any other.

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So with that, are you ready to

hear who's going to appear on the

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Copper Theory Creative Mainstage?

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Who's going to be the center of the show?

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Who's going to inspire you to come?

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Who are you going to learn

from during this two day event?

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Well, I'll share who's on the stage,

then we'll share all the juicy details

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of how the conference is going to work.

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But first, we welcome back.

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One of our favorites, founding 50

member of the community, marketing

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goddess, Lisa Rabel is going to do

a talk on marketing, feeding your

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business, how everyday shopping tactics

improve your marketing strategy.

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The reason why Lisa is so effective

when it comes to teaching you about

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marketing is she's doing just that.

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She's teaching you, she's not

trying to sell you anything.

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And she always does a great job of

putting her concepts into practice.

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Everyday, conversational, easy to

understand, actionable frameworks so

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you can move the business forward.

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So shout out to Lisa.

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Thank you for joining us again this year.

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She actually kicks off the

conference Wednesday morning.

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Up next, man.

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Gita Nankardi.

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We're gonna talk about mindset at the

conference, but how many times have

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you seen a mindset speaker, me, I'm

raising my hand, that says, Oh, the

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mindset is just put it out in the

universe and everything will happen.

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I don't know about you, but I've been

putting a lot out into the universe.

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I want some mindset stuff.

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That's going to help me keep

going when it gets hard.

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And that's why I love Gita.

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She's coming in from Montreal

to speak at the conference, and

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her talk is Practical Mindset.

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The actual steps to follow when

nothing is going as you would

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like, and the money is running out.

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You see that little twist?

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That little twist is the kind of thing

that I want at the SBOC conference.

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You show up, you listen to a mindset

speaker, what am I getting out of it?

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How is this going to help me?

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See what I mean?

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That's the kind of thing that

we're doing at the conference.

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So Geeta, traveling internationally

to come to the conference,

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cannot wait to see you on stage.

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Next.

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Oh man, this is so cool.

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So in our previous years of doing the

conference, we have had a thing that

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I call the Luminary Lunch, where we

bring in a hyper successful person.

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Well, two years ago, that was the

third generation owner of Quick Trip.

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Last year, it was Craig Culver.

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That Craig Culver.

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This year, I wanted to go a little

bit of a different direction.

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Because we could bring in another

billionaire, or gazillionaire,

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and have them teach us how to

manage a thousand restaurants.

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Or, we could talk to someone

that is a few books in front

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of us, but it's the same story.

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And I got introduced to Taimei

Náñez, and she blew my mind.

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Taimei is going to help us move the

focus from the billionaires to the

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entrepreneurs like us that have one time.

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A has scaled two different businesses

to multimillion dollar levels.

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And she likes to talk about

what it takes to do that.

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We're talking about profit systems, sales,

accountability, how to go from where you

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are to multimillion dollar execution.

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She's.

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Just a delight to talk to and she's going

to help us learn what it takes to go from

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where we are To where she is She'll be

with us in person for the luminary lunch.

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I believe that's on thursday going to

be incredible the next person that we're

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going to learn from Wrote the book of the

year As far as i'm concerned I read this

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book and I knew as soon as I read this

book that we have to have this person with

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us To teach at the conference Dan Martell.

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Dan Martell wrote a book

called Buy Back Your Time.

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Now his calendar doesn't work out with

us, so he's coming in via Zoom, but he's

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going to come in live and do a master

class on his book, Buy Back Your Time.

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It's a book about

delegation and productivity.

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And if you're like me with a very small

team, how productive we are is really the

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governor of how much money we can make.

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And Dan's book is going to help you be

more productive and make more money.

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Plus, he's going to do a Q& A with us.

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So Dan's going to come in, teach us

about his book, and do a live Q& A.

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And there's a special bonus about Dan's

appearance that I'll share in a minute.

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The next person we're welcoming

back because she's just so much fun

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and, frankly, she's So incredible.

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Precious L.

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Williams is coming back.

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All hail the queen.

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The Pitchmaster is coming

back to the SBOC Conference.

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She's going to be hosting the SBOC Awards.

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An entire night dedicated to

saluting the best of the best.

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Maybe even you, if you compete and

win in one of our awards categories.

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Precious stage presence is Unlike

anything I've ever seen fun, funny,

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energetic, and just magnetic.

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And she's going to be back

to host the SBOC awards.

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You know, it's going to be

fun with Precious on stage

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and then our keynote speaker.

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So our keynote speaker this year is

an expert on the one thing that I

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think we all have to get better at.

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If you ask me what holds back most small

business owners, It's pretty much sales.

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It's always sales.

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We find people get in a rut of,

I need to do this and they need

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to do this and I need to do this.

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No, you need to go sell something.

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Go sell something.

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All these other things

will get fixed with sales.

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And we put our head down

and we focus on sales.

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Good things happen.

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Our keynote speaker this year, Cargold.

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Now, Carl is an entrepreneur,

a sales trainer, and an expert

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in helping you make more money.

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And with him, I'm going about

it a little bit differently.

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Usually, you get a big time

speaker, you have them come in,

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they do a talk, and they leave.

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But we've partnered with Carl to

do like a sales workshop afternoon.

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And this is not for the faint of heart.

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His two presentations

are going to be for you.

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If you want to roll up your sleeves.

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And you're tired of being

at the level you're at.

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If you want to go from here to here

in one afternoon Carl is going to

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take you there He's coming in person.

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He's going to do two Seminars the first

one five ways to increase your revenue

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Okay, you have my attention and the

second one is the step by step process

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of how to build an obnoxious offer An

obnoxious offer meaning something so good

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that everybody needs it straight away.

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Something that they would feel

foolish not to buy from you.

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This guy is the goods.

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I guarantee you, you're gonna sell

more stuff after you hear from Carl.

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So if we look over who we

have, every step of the way.

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For six months, I've been

focused on only one thing.

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And that's you.

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Who do I need to put on stage

so you can be more successful?

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What do we need to talk about to spur

great discussions on stage and off stage?

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Where do we need to go to

answer the questions that maybe

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you don't even know you have?

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The things that are standing in your way.

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And I got on these topics by

listening to the members of the SBOC.

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from doing my research and reaching

out to these folks to see who

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is going to perform on stage.

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Gita's talk on mindset is going

to change the way that you

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keep going when it gets hard.

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Time A is going to show you step by

step how you go from zero to a million.

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Lisa Rabel explains

marketing like no one else.

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Dan Martell is going to help

you think about time management.

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and delegation in a whole new way.

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And Carl Gould is going to show you

specifically how to sell, how to raise

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your revenue, and how to make more money.

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And then, well, Precious.

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Precious is the bomb.

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She's going to help us with our

new endeavor, the SBOC Awards.

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Julian, great to see you.

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Stephanie, thank you for joining us.

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The SBOC Awards is my effort To

catch people doing something right.

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Inside the SBOC, we always

talk about celebration.

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And my view on celebration is not

just meaningless back patting.

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That's not why we do celebration.

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We do celebration in the community because

if you don't stop to celebrate the good

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that you're doing and appreciate how far

you've come, it can get really heavy.

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And that's what drives people to

quit, or even worse, half ass it.

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If you could remember the good stuff

that's happening, even when the hard

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stuff happens, you're going to keep going.

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So for one night, we're going

to throw a giant party for small

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business owners, and we are going

to catch people doing stuff right.

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We're going to open the award

categories like the nominations in July.

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And in July, you can apply on categories

like speaker of the year, Podcaster

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of the Year, Small Business Owner of

the Year, Comeback Story of the Year.

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These categories that will help you

get recognized for your hard work.

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And you'll get to go on stage,

receive an award, and feel the

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love of the community around you.

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Because if you're sitting there

right now, and you're thinking,

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why does this have to be so hard?

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It's probably because

you're doing it by yourself.

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And that's what this community and

this conference is designed to combat.

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More on the awards in a minute.

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Now, all of this is not possible

without our big sponsors.

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Megan Schwan from Sidekick Accounting

is back for her fourth consecutive year.

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Been there since day one.

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Carolyn Jahnke from

Athena Legal Solutions.

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And our new sponsor this year, Bizstarts.

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Driving entrepreneurship through

opportunity in Milwaukee and beyond.

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Sidekick, Athena, and BizStarts

are big sponsors this year.

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Also love the support of the

rest of our sponsors as well.

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Common Ground, Copper Theory

Creative, First Look Family Law,

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Quick Trip back again this year.

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All of these tremendous sponsors

are helping us make it happen.

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And if you're thinking, hey, I'd like to

get in front of all of your entrepreneurs,

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Let's talk, because sponsors are how

this conference is put on, and without

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our sponsors, our tickets would easily

be twice as much as they are right now.

318

: 00:18:52

So thank you to our sponsors.

319

: 00:18:54

Now before we get into the details of

everything that's going on, I'm going to

320

: 00:18:58

share with you, this is the place where

you can find the ticket information.

321

: 00:19:02

Okay, we're going to go into more

detail on that in a minute, but

322

: 00:19:05

let's talk about what it feels like.

323

: 00:19:09

Have you ever found something that

you didn't realize you needed?

324

: 00:19:13

And now don't know how you

could go forward without it?

325

: 00:19:16

That sums up the SBOC for me.

326

: 00:19:19

For almost five years, I've been trying to

do things on my own, as I usually do, and

327

: 00:19:24

finding myself frustrated and discouraged.

328

: 00:19:28

There have been many proud moments,

but they seem to go unnoticed.

329

: 00:19:32

The people I've met in the SBOC

have been supportive and generous.

330

: 00:19:36

They encourage me to do

things I used to blow off.

331

: 00:19:39

They show me how to celebrate wins,

admit defeat, and ask for help.

332

: 00:19:43

I know, or I now, have one place

to go for all my business needs.

333

: 00:19:48

I no longer have to be distracted

by every seemingly good offer

334

: 00:19:51

to 10x my income or go viral.

335

: 00:19:54

The SBOC has shown me the realities

of running a small business

336

: 00:19:57

and what it takes to succeed.

337

: 00:19:59

Thank you, Aaron.

338

: 00:20:01

For that uh, lovely Lovely piece of

feedback and that's what we do Is we help

339

: 00:20:06

people win And that's what we're going

to do at the conference So i've got on

340

: 00:20:10

the screen that is the ticket where you

go to find more on the tickets But let's

341

: 00:20:15

go into all the details and how this

is going to work Because the lineup is

342

: 00:20:18

banging and the community is there to

welcome you This event is about bringing

343

: 00:20:23

you into what we've already built We

even have a committee full of people You

344

: 00:20:28

Who are there dedicated to welcome folks

that aren't a part of the community yet.

345

: 00:20:32

So you don't have to feel like you're

showing up at someone else's party.

346

: 00:20:35

We're here to welcome you with open arms.

347

: 00:20:37

Here's where the

conference is going to be.

348

: 00:20:39

It's in a new venue, not

in Lake Geneva anymore.

349

: 00:20:41

It's the Miller High Life Theater

Complex, uh, the venue on the right.

350

: 00:20:46

We'll turn into the SBOC awards

stage and conference stage.

351

: 00:20:50

The venue on the right is going to

be where we have our meals as well.

352

: 00:20:55

And why are we going

to downtown Milwaukee?

353

: 00:20:58

Because that's where all the stuff is.

354

: 00:21:00

We are going to be steps away from the

Fiserv Forum and all of their venues.

355

: 00:21:05

We're going to be steps away from

an entire street full of bars that

356

: 00:21:09

if you and your friends want to end

the conference and then go out for a

357

: 00:21:13

nightcap, it's right around the corner.

358

: 00:21:15

We have a new conference hotel.

359

: 00:21:17

And for those of you, Julian, like you,

good to see you again, man, who might be

360

: 00:21:21

flying in for the conference, We're like

a 15 minute Uber ride from the airport.

361

: 00:21:26

It could not be more convenient.

362

: 00:21:29

And a little bit more of the

details, we're within walking

363

: 00:21:32

distance of all the fun and games.

364

: 00:21:35

So you see there, Major Goolsby's,

which I'll explain in a minute,

365

: 00:21:38

our conference hotel, the bars, the

Fiserv Forum, it's all laid out and

366

: 00:21:43

thought out so you can park your

car and never have to drive again.

367

: 00:21:47

Or Uber down and never have to Uber again.

368

: 00:21:51

It's all laid out in the heart of the

city ready for you to take advantage

369

: 00:21:55

of it Conference hotel this year

is the Hyatt Regency, Milwaukee.

370

: 00:21:59

It's going to be beautiful now if you live

in the area This is one of the ways that

371

: 00:22:05

you can save a ton of money last year We

were an hour from milwaukee And you had

372

: 00:22:12

to get a hotel room unless you wanted

to drive back and forth an hour each way

373

: 00:22:16

every day Well, that was not a Inexpensive

hotel and our conference members had

374

: 00:22:23

to buy their ticket and had to buy a

hotel room and had to eat on property

375

: 00:22:27

and it got you know a little bit pricey.

376

: 00:22:30

This year if you want to stay at your

home in the Milwaukee area and just

377

: 00:22:33

commute down every morning you can.

378

: 00:22:35

That's one of the ways that we're opening

the door so wide for the folks in the

379

: 00:22:39

Wisconsin area to attend the conference.

380

: 00:22:43

But we do have a room block at the

Hyatt Regency Milwaukee and we would

381

: 00:22:47

love to have you join us because.

382

: 00:22:49

I'm going to stay down there because

it's going to be way more fun

383

: 00:22:51

when we're around everyone 24 7.

384

: 00:22:53

But if price is an issue and you want

to stay at the house to save a couple

385

: 00:22:56

hundred bucks, God bless, but it's an

option for you if you wish to stay.

386

: 00:23:01

Now here's how it works.

387

: 00:23:03

We have a two day conference.

388

: 00:23:05

Two days.

389

: 00:23:07

Two nights.

390

: 00:23:08

Easy peasy, right?

391

: 00:23:10

Two days.

392

: 00:23:11

Two nights.

393

: 00:23:13

The two days will have Conference

and panels and stuff all day on

394

: 00:23:17

Wednesday, conference and panels and

stuff all day on Thursday, right?

395

: 00:23:22

And then two nights Wednesday

night will be the SBOC awards that

396

: 00:23:27

Precious is going to hold down.

397

: 00:23:28

It's going to be a crazy party.

398

: 00:23:30

And then Thursday night will be

our annual celebration dinner.

399

: 00:23:35

So after two days of learning,

after two days of connecting

400

: 00:23:39

with folks, we stopped the world.

401

: 00:23:41

We have a steak dinner.

402

: 00:23:43

We get out a bottle of champagne

and we reflect on how far we've

403

: 00:23:48

come in the last 12 months.

404

: 00:23:51

It's my favorite moment of the year.

405

: 00:23:54

Normally tears, normally people

hugging one another, normally a quiet

406

: 00:23:59

reflection from people, but it really

is special that evening where we

407

: 00:24:04

get to celebrate with one another.

408

: 00:24:07

So specifically, the conference

unofficially starts on Tuesday.

409

: 00:24:12

And I say unofficially because on

Tuesday, we're going to have an early

410

: 00:24:17

bird only pre party at Major Ghoulsby's.

411

: 00:24:19

That's why it was highlighted on the map.

412

: 00:24:22

So Tuesday afternoon, anyone that buys

their early bird ticket, meaning by June

413

: 00:24:28

10th, you get your ticket, you will be

invited to the Major Ghoulsby's pre party.

414

: 00:24:33

Now, if you don't know Major Ghoulsby's,

you've never been to downtown Milwaukee.

415

: 00:24:37

It's a dive bar in all

the good ways, right?

416

: 00:24:39

It's a sports bar, cheese curds,

pictures of beer, let your hair

417

: 00:24:44

down, hang out with one another.

418

: 00:24:47

And it really sets the

tone for the conference.

419

: 00:24:50

We're here to have fun.

420

: 00:24:51

We're here to love up on one another.

421

: 00:24:52

We're here to learn.

422

: 00:24:54

This isn't one of those stuffy.

423

: 00:24:56

Pinky's up kind of conferences.

424

: 00:24:58

This is let's go have some fun with one

another and get to know each other So

425

: 00:25:01

if you get your early bird ticket by

june 10th, you will have an invitation

426

: 00:25:05

to the pre party tuesday night after

that We'll walk right across the street

427

: 00:25:10

To the pre conference connection and

conversation inside the conference hotel.

428

: 00:25:15

We're going to gather and

talk about where are you?

429

: 00:25:18

What are you hoping to get

out of this conference?

430

: 00:25:20

Who are you looking to connect with?

431

: 00:25:22

What do you want to learn from?

432

: 00:25:23

What are you most excited about?

433

: 00:25:25

And we find that the power partnerships

start right there on Tuesday night.

434

: 00:25:30

People start connecting with one another.

435

: 00:25:33

and learning from one

another that Tuesday night.

436

: 00:25:35

All of that stuff is a bonus.

437

: 00:25:37

All of that stuff is added on

to the conference experience.

438

: 00:25:41

So when you get your ticket, you start

learning from one another and connecting

439

: 00:25:45

with one another on Tuesday night.

440

: 00:25:47

Wednesday, we get down to business.

441

: 00:25:50

We're talking about

creativity for the most part.

442

: 00:25:53

On Wednesday, Lisa's

marketing presentation.

443

: 00:25:57

We're going to do our idea slam lunch

again, where the entire conference gets

444

: 00:26:01

together and brainstorms with one another.

445

: 00:26:04

We're going to have a panel

on AI, generative AI with a

446

: 00:26:08

sole focus on productivity.

447

: 00:26:11

And time management.

448

: 00:26:12

We're gonna help you get more

done using generative ai.

449

: 00:26:16

Then Dan Martel will come in for our

delegation and productivity session,

450

: 00:26:21

and then we'll take a break while we

flip the room and get everything ready.

451

: 00:26:25

And then that night is the SBOC awards,

where as a community we are going to

452

: 00:26:31

award eight different categories in the

best of the best for the SBOC awards.

453

: 00:26:36

It's a first time effort.

454

: 00:26:38

It's going to be.

455

: 00:26:40

Awesome.

456

: 00:26:41

So that's Wednesday.

457

: 00:26:42

That's day one.

458

: 00:26:43

So you get together Tuesday, you

have a beer and some cheese curds.

459

: 00:26:46

We come and we talk about

business Tuesday night.

460

: 00:26:48

Wednesday, we give you all the

answers to the test and get

461

: 00:26:51

your creative juices flowing.

462

: 00:26:53

We fill notebooks with what you get to do.

463

: 00:26:56

And then Thursday we turn

it over to cash and sales.

464

: 00:27:02

First thing that we do

is we talk about mindset.

465

: 00:27:04

Keita's going to do her talk on

what to do when things aren't going

466

: 00:27:07

well and the money's running out.

467

: 00:27:09

Then we're going to do our

access to capital panel.

468

: 00:27:12

So we'll be able to answer the questions

you have about loans, SBA loans, lines

469

: 00:27:18

of credit, those sorts of things.

470

: 00:27:20

So we can know how we can be

funded to continue to grow.

471

: 00:27:24

Then we'll do our luminary lunch with

Taimei Nanez and learn about her systems

472

: 00:27:28

and her process to increase your sales.

473

: 00:27:32

And then we go into our keynote.

474

: 00:27:34

Carl Gold, two presentations

on making more money.

475

: 00:27:41

See what we're doing here?

476

: 00:27:42

Mindset, access to capital,

luminary lunch, sales, double

477

: 00:27:48

keynote, double keynote to talk

about how you can make more money.

478

: 00:27:54

After all of that, after two and a half

days of just loading yourself up with

479

: 00:27:59

content and thinking about all the things

you could do better, we stop and at the

480

: 00:28:06

last of the conference, we celebrate.

481

: 00:28:11

We don't celebrate all the

stuff you're gonna go do.

482

: 00:28:15

We stop and we celebrate one another

and we reflect on how far we've come.

483

: 00:28:24

Now listen, if you're a small

business owner, Every year of being

484

: 00:28:31

open is worthy of celebration.

485

: 00:28:37

You look all over LinkedIn.

486

: 00:28:39

You show up at networking events

where people are slapping business

487

: 00:28:43

cards and trying to sell you crap.

488

: 00:28:46

And you think, how come that

person is so successful?

489

: 00:28:49

How do they make all of that money?

490

: 00:28:51

But behind the scenes, you don't know that

they're grinding paycheck to paycheck.

491

: 00:28:55

You don't know that while they're

billing a million dollars, they're

492

: 00:28:58

spending half a million dollars in ads.

493

: 00:29:01

You don't know what's

true and what's not true.

494

: 00:29:03

And when you run your own business,

there's only one thing that's true.

495

: 00:29:07

Keeping the lights on, satisfying your

goals, satisfying your family's goals.

496

: 00:29:15

Every year that you can show up at

the conference, clink some champagne,

497

: 00:29:21

love up on your community members

and think to yourself, damn it.

498

: 00:29:26

I did it.

499

: 00:29:28

I did it.

500

: 00:29:30

That's worthy of celebration.

501

: 00:29:34

If you can keep the lights on, you can

keep moving forward, if you can stay

502

: 00:29:37

positive, and make it another year,

you're beating the odds of small business.

503

: 00:29:45

That's why we do the celebration

happy hour and the celebration dinner.

504

: 00:29:49

That's why it's so special to me.

505

: 00:29:51

And that's why it is easily the most

powerful part of the entire conference.

506

: 00:29:58

And what's cool about it is, if

you come to the conference and you

507

: 00:30:01

know no one, by the time we get to

the celebration happy hour, you're

508

: 00:30:06

probably going to know everyone.

509

: 00:30:07

And the reason why you'll know

everyone is that we're capping the

510

: 00:30:10

number of folks that can attend.

511

: 00:30:13

This is not an experience

that's fit for 3, 000 people.

512

: 00:30:17

This is an experience that's

fit for a small group.

513

: 00:30:21

So when Carl Gold is walking around

the conference, because he'll be with

514

: 00:30:25

us at the conference, you can stop

and have a cup of coffee with him.

515

: 00:30:29

When you see someone on stage,

like Lisa Rabel, you can pull her

516

: 00:30:32

aside and say, Hey, I really liked

what you said about the thing.

517

: 00:30:36

Gita's going to be there as well.

518

: 00:30:38

Taimei's going to be there as well.

519

: 00:30:41

This is, this is a special thing.

520

: 00:30:46

And I know you're going to love it.

521

: 00:30:48

Friday.

522

: 00:30:49

Informal Farewell.

523

: 00:30:51

Come, eat some bacon, have yourself

a mimosa, say goodbye to the

524

: 00:30:56

folks that you met who came to the

conference, who maybe you didn't know

525

: 00:31:00

before, but our out of town guests

will be traveling away on Friday.

526

: 00:31:05

So join us at the conference

hotel for an informal farewell

527

: 00:31:08

at the end of the conference.

528

: 00:31:12

But wait, there's more.

529

: 00:31:15

So we mentioned all the great speakers.

530

: 00:31:17

We're bringing back coaches

row again this year.

531

: 00:31:20

Now what coaches row is is that you get to

book one on one laser coaching time with

532

: 00:31:26

the coaches that sign up for coaches row.

533

: 00:31:29

Maybe there's a coach on coaches row

that you think is really smart and you

534

: 00:31:32

think you might want them to coach you.

535

: 00:31:34

Or maybe there's someone on

coaches row that knows exactly

536

: 00:31:37

what you have that one question on.

537

: 00:31:40

You can book free time with

your coach on coaches row and

538

: 00:31:44

get that question answered.

539

: 00:31:45

It's a really cool feature.

540

: 00:31:47

It always scores through the roof.

541

: 00:31:48

People love it.

542

: 00:31:49

Coach's Row is back.

543

: 00:31:51

We talked about the generative AI panel.

544

: 00:31:53

Guests to be announced soon.

545

: 00:31:54

Same with the capital panel.

546

: 00:31:57

What's really cool this year,

I mentioned Buy Back Your

547

: 00:32:00

Time is the book of the year.

548

: 00:32:01

Everyone that's coming is

getting a copy of Buy Back Your

549

: 00:32:05

Time, courtesy of Dan Martell.

550

: 00:32:08

So this is a book you got to read.

551

: 00:32:09

Cool.

552

: 00:32:10

We're giving you a copy when you show up.

553

: 00:32:12

Plus, Carl Gould has a book.

554

: 00:32:15

That's getting included as well.

555

: 00:32:18

On top of that, we're including

almost all of your food.

556

: 00:32:23

Two lunches, a happy hour on

Thursday, and the steak dinner

557

: 00:32:27

and celebration on Thursday night.

558

: 00:32:29

All of that is included.

559

: 00:32:31

And, the SBOC Awards.

560

: 00:32:33

SBOC Awards.

561

: 00:32:33

also a part of the program.

562

: 00:32:36

So if you want to compete and win in the

eight different categories, you can begin

563

: 00:32:40

applying when we put it live in July.

564

: 00:32:44

All of this, all of this, the food,

the books, the speakers, the networking

565

: 00:32:53

experience, the conversations, the one

of a kind experience that you'll have at

566

: 00:33:00

the conference, it's all that one ticket.

567

: 00:33:05

One ticket.

568

: 00:33:06

And without our sponsors, that ticket

that you see on our screen of 6.

569

: 00:33:10

49 for non members, I mean, that

really should be like 1, 400.

570

: 00:33:15

I'm telling you, easy, 1, 400.

571

: 00:33:18

But thank you to our sponsors, we've

been able to keep the price down.

572

: 00:33:22

One more piece of love.

573

: 00:33:24

And I got this from our friend Susie.

574

: 00:33:27

Another SBOC conference is

complete, and I'm still beaming.

575

: 00:33:31

It's hard to find the words

to describe this event, which

576

: 00:33:34

is my favorite of the year.

577

: 00:33:35

The connections, the laughter,

the information shared, and the

578

: 00:33:38

countless memories fill my cup.

579

: 00:33:40

I was emotional throughout the

event due to the inspiration,

580

: 00:33:43

support, and love I felt.

581

: 00:33:45

The SBOC is where I belong.

582

: 00:33:48

Thank you, Susie.

583

: 00:33:49

I appreciate it.

584

: 00:33:51

And that's the effect that

the event has on people.

585

: 00:33:53

So let's go to the big finish here.

586

: 00:33:56

So everything is getting more expensive.

587

: 00:33:58

Everything.

588

: 00:33:59

In fact, I opened a bag of

Ruffles chips yesterday.

589

: 00:34:02

Ruffles.

590

: 00:34:02

Ruffles.

591

: 00:34:04

They have ridges.

592

: 00:34:05

They have ridges.

593

: 00:34:06

7.

594

: 00:34:08

49 for a bag of chips.

595

: 00:34:10

It's like one of those things like, What?

596

: 00:34:13

Yeah.

597

: 00:34:14

Anyway, everything else

is getting more expensive.

598

: 00:34:18

But our sponsors keep on being super

generous and we've been able to lower

599

: 00:34:23

the price of the tickets Lower the

price of the tickets It's insane

600

: 00:34:30

So last year our members paid 6.

601

: 00:34:33

99 for tickets this year It's 4.

602

: 00:34:35

99 if you're not a member of the community

99, but our early bird ticket price is 6.

603

: 00:34:42

49 Members are saving 200 off last year,

and our public ticket, 150 off last year.

604

: 00:34:52

But here is the warning.

605

: 00:34:54

Our tickets, the early bird

prices you're seeing on your

606

: 00:34:58

screen, go away on June 10th.

607

: 00:35:02

And after June 10th, all of

our tickets are going to be 6.

608

: 00:35:05

99.

609

: 00:35:07

Okay?

610

: 00:35:08

All of them go to 6.

611

: 00:35:09

99 on June 10th.

612

: 00:35:11

And you want to get them

before they're gone.

613

: 00:35:13

So, here's what we have.

614

: 00:35:15

We've got a discount

going until June 10th.

615

: 00:35:18

We have two payments available.

616

: 00:35:20

So if you're thinking, Wow, I really

would like to get that by June 10th,

617

: 00:35:23

but I don't know if I can swing 6.

618

: 00:35:25

49 between now and June 10th.

619

: 00:35:27

When you get your ticket, you can click

the button that says two payments.

620

: 00:35:31

So it'll bill you once and then bill you

again in 30 days, so you don't have to

621

: 00:35:35

take the whole charge right up front.

622

: 00:35:38

When you get your ticket by June 10th,

the early bird party is activated.

623

: 00:35:43

Gotta get your ticket in the early

bird window to join us at Major

624

: 00:35:46

Goolsby's for prizes, connections with

the speakers, and the cheese curds.

625

: 00:35:51

Bro, I'm telling you, you gotta

get there for the cheese curds.

626

: 00:35:56

Plus, when you get your ticket, you'll

unlock a bring a friend discount.

627

: 00:36:00

So if you want to bring a friend

because you don't want to go it alone,

628

: 00:36:04

once you buy your ticket, you'll be

given the bring a friend discount.

629

: 00:36:08

The other thing is, we are capping

the number of people who can attend.

630

: 00:36:15

This conference would not be

the same if it was: 1500

631

: 00:36:20

We're capping the attendance at 300.

632

: 00:36:25

300.

633

: 00:36:26

And in a few moments, I'm

going to email my entire list.

634

: 00:36:29

We had a waiting list of people signed

up for the conference and my email list.

635

: 00:36:34

So thousands of people are standing by.

636

: 00:36:36

We're going to send

this out to all of them.

637

: 00:36:39

The first 300 to get their ticket, get in.

638

: 00:36:43

That's how it works.

639

: 00:36:44

Plus, our community was given a

head start this past Friday, and

640

: 00:36:47

they're already buying tickets.

641

: 00:36:50

So if you're thinking about this,

you're thinking, you know what, Pat?

642

: 00:36:53

I'm in.

643

: 00:36:54

Cool.

644

: 00:36:55

Grab your ticket quick before

they're gone and before June

645

: 00:37:00

10th if they even last that long.

646

: 00:37:03

So attendance is capped, everything

is designed to give you what you need

647

: 00:37:07

to win, and even our conference hotel

only has a limited number of spots.

648

: 00:37:11

Last thing, all of these

discounts go away on June 10th.

649

: 00:37:17

All of them.

650

: 00:37:18

So get your ticket if

they even last that long.

651

: 00:37:22

So with that, I just want to end

652

: 00:37:29

by sharing why we do this

conference and what makes it great.

653

: 00:37:33

What makes it great are the

people in the community.

654

: 00:37:37

And I want this conference to be a living

example of collaboration over competition.

655

: 00:37:45

I want it to be our community on display.

656

: 00:37:51

And you know what?

657

: 00:37:52

It has been.

658

: 00:37:53

You walk in this room.

659

: 00:37:54

It just doesn't feel like other rooms.

660

: 00:37:56

You show up at Goolsby's,

you see people running across

661

: 00:38:00

the lobby to hug one another.

662

: 00:38:01

Cause they haven't seen

each other in a year.

663

: 00:38:04

This isn't one of those conferences where

you walk in and there's like a, a table

664

: 00:38:10

of eight and you're like, Oh, excuse me.

665

: 00:38:12

Do you mind if I sit?

666

: 00:38:13

No.

667

: 00:38:13

Hey, come on, sit down, join us.

668

: 00:38:15

Like the community is on point, ready

to include you in the conversation.

669

: 00:38:21

You're not going to get sold to.

670

: 00:38:23

You're not going to get belittled.

671

: 00:38:25

You're not going to get,

you know, talked down to.

672

: 00:38:32

As you've heard some folks say in the

presentation, this community and this

673

: 00:38:35

conference is designed to welcome you,

learn from you, and include you in

674

: 00:38:40

the conversations that we're having.

675

: 00:38:42

And the conversations are the

things that you need to grow.

676

: 00:38:45

Sales, marketing, mindset,

time delegation, and time

677

: 00:38:49

management technology.

678

: 00:38:53

The things that you need

to keep moving forward.

679

: 00:38:55

And I've been working

on it for six months.

680

: 00:38:57

We've been doing this for

three and a half years.

681

: 00:39:00

We are so proud of the conference and

we definitely want to include you.

682

: 00:39:05

So the tickets are on sale now.

683

: 00:39:09

We want to see you at

this year's conference.

684

: 00:39:11

It's going to be unlike.

685

: 00:39:13

Any other if you have questions comments

or sarcastic remarks, we welcome them in

686

: 00:39:17

the chat We also welcome them via email.

687

: 00:39:21

However, you would like to reach out.

688

: 00:39:23

Let me know because we

want to make this great

689

: 00:39:27

Making small business owners successful

bringing them together through

690

: 00:39:32

collaboration not competition It's

really my life's work And I love it and

691

: 00:39:38

I really want to include you in this

year's conference So click the link Join

692

: 00:39:43

us in October in downtown Milwaukee, and

thank you for joining us this morning.

693

: 00:39:47

Next week, we'll talk about the conference

a little bit, but we'll be right back

694

: 00:39:51

to what we do here on Small Business

Mornings to put a smile on your face

695

: 00:39:54

and kick off your week and make sure

that you're ready to go small business.

696

: 00:39:59

But the conference is out there.

697

: 00:40:00

Thank you to our sponsors

and our partners.

698

: 00:40:02

Thank you to the small business

owners community for your support.

699

: 00:40:05

And we will see you October 16th

and 17th in downtown Milwaukee.

700

: 00:40:10

Thanks for tuning in.